New magazine targeting black Atlantans hires Creaxion agency for launch effort

(March 2, 2006) The Atlanta-based marketing firm, Creaxion, announced that it has been selected by Renaissance Urban Media Group to help launch Mecca Magazine, a new glossy for African-Americans in Atlanta.

Creaxion will provide advertising, public relations and event support for Mecca which will debut in the summer of 2006. Mecca's premiere issue will be circulated to over 50,000 households in Metro Atlanta and be promoted by a marketing mix of broadcast, print, outdoor and online media.

Mecca will be led by executive publisher Goldie Taylor, a former reporter for the Atlanta Journal-Constitution, author and veteran diversity and consumer branding executive. Dually, Taylor is founding chairman and CEO of Renaissance Urban Media Group. Prior to forming Renaissance, Taylor held management and executive positions with The Home Depot, Sara Lee Foods and several global public relations agencies.

"This is the biggest small town on earth," said Taylor, "We're thrilled to finally be able to give it the coverage it deserves. We're very pleased to have Creaxion on board with us at this exciting time. Creaxion not only has regional and national reach, but understands the incredibly intimate nature of Atlanta. Creaxion's 360 degree approach is a perfect fit for Mecca."

Mecca will offer insightful, entertaining, and relevant articles for the affluent, the intellectually curious and influential urban reader. Published eleven times per year, the magazine will include intimate conversations with today's power players. Each issue will chronicle and celebrate the achievements in black business, politics, entertainment and sports.

"There's simply nothing like Mecca in the marketplace," said Mark Pettit, Creaxion's president and CEO. "Atlanta's African-American community is one of the largest, most affluent and successful in the nation. We're very excited to be working with Goldie and her team and look forward to helping Mecca achieve its leadership position in the industry."


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As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

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