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Nissan is exclusive automotive sponsor for BET Awards broadcast in June

(February 27, 2015) BET Networks today announced Nissan as the official automotive sponsor for the "BET Awards" 2015 red carpet and the BET Experience.  Celebrating this year's 15th anniversary, the "BET Awards," is the hottest ticket in town during the BET Experience at L.A. LIVE weekend featuring an all-star lineup of celebrities, entertainers and athletes.  The "BET Awards" 2015 will be televised live Sunday, June 28, 2015 at 8 p.m. ET on BET from the Nokia Theatre at L.A. LIVE in Los Angeles.

Nissan will make its first appearance at the "BET Awards" as presenting sponsor of the red carpet and "106 & PARK Pre-Show" and second year as the exclusive automotive sponsor of the BET Experience at L.A. LIVE.   Both properties offer the brand a true multiplatform opportunity to reach millions of consumers on air, online, through social media and on the ground over three days. Nissan is also a sponsor of BET's Music Matters, which showcases the best of what's next, featuring artists who are making their way to stardom.

"I'm happy to announce BET and Nissan's partnership for the ‘BET Awards,'" said Louis Carr, President of Broadcast Media and Advertising Sales, BET Networks. "With this year marking the 15th anniversary of the network's biggest special, we're excited to partner with Nissan to connect their brand with BET's powerful audience across multiple platforms."

"Nissan has the most diverse consumer base of any full-line automotive manufacturer, and we know that it's crucial to be in touch with each unique consumer group in a genuine way," said Fred Diaz, Senior Vice President, Nissan Sales & Marketing and Operations. "Partnering with BET for the ‘Music Matters presented by Nissan' showcase does just that as we celebrate up-and-coming music stars alongside festival goers while giving them a chance to interact with some of our bestselling vehicles among African American consumers."

The "BET Awards" is one of the most watched award shows on cable television according to the Nielsen Company. The "BET Awards" franchise remains as the #1 program in cable TV history among African-Americans, and is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers and athletes in various categories.

Stephen G. Hill, BET's President of Programming and Lynne Harris Taylor, BET's Vice President of Specials, will serve as Executive Producers for the "BET Awards," along with Jesse Collins, CEO of Jesse Collins Entertainment.

The "BET Awards" will take place along with the BET Experience at L.A. LIVE in Los Angeles from June 26-28, 2015. All information about the BET Experience at L.A. LIVE can be found at BETExperience.com. The BET Experience at L.A. LIVE VIP Package offers the only way to purchase a "BET Awards" ticket, great seats to 3 nights of concerts at STAPLES Center, and exclusive access to events at the free Fan Fest.  For more information and to purchase tickets, go to BET.com/BETExperience. Follow the BET Experience at L.A. LIVE on Twitter using @betexperience and #BETX.


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