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Black TV Ratings for Week of Feb. 20 - 26
Oscars unable to draw significant black audience despite nominees for
'The Help'
(March
1, 2012) This year's Academy Awards had just average appeal for black TV
viewers, despite the nominations for actresses Viola Davis and Octavia
Spencer in "The Help." Just under three million tuned in, compared with
the four million-plus that watched in 2010, the year "Precious" took
home honors.
CBS, as usual, dominated the chart, with 15.3 million black viewers for 13 of
its shows. ABC followed as the second most watched network claiming 11.1
million viewers for eight shows. Fox was a distant third at three
million over two programs.
The total number of viewers for the Top 25 shows in black households for
the last week of February was virtually unchanged at 32.2 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+
|
1 |
ACADEMY AWARDS |
ABC |
14.7 |
7.9 |
2,961 |
|
2 |
VOICE |
NBC |
9.2 |
4.9 |
1,836 |
|
3 |
OSCAR'S RED CARPET LIVE-3 |
ABC |
9.1 |
4.7 |
1,763 |
|
4 |
NCIS: LOS ANGELES |
CBS |
8.9 |
4.2 |
1,572 |
|
5 |
NCIS |
CBS |
8.3 |
3.9 |
1,472 |
|
6 |
AMERICAN IDOL-WEDNESDAY |
FOX |
8.2 |
4.3 |
1,621 |
|
7 |
UNFORGETTABLE |
CBS |
8.0 |
3.8 |
1,412 |
|
8 |
CSI |
CBS |
7.3 |
3.7 |
1,391 |
|
9 |
CRIMINAL MINDS |
CBS |
7.2 |
3.7 |
1,396 |
|
10 |
AMERICAN IDOL-THURSDAY |
FOX |
7.1 |
3.7 |
1,401 |
|
11 |
OSCAR'S RED CARPET LIVE-2 |
ABC |
7.1 |
3.5 |
1,323 |
|
12 |
PERSON OF INTEREST |
CBS |
7.0 |
3.4 |
1,277 |
|
13 |
HAWAII FIVE-0 |
CBS |
6.4 |
3.2 |
1,187 |
|
14 |
OSCAR'S RED CARPET LIVE-1 |
ABC |
6.3 |
3.1 |
1,164 |
|
15 |
GREY'S ANATOMY |
ABC |
6.3 |
3.0 |
1,120 |
|
16 |
PRIVATE PRACTICE |
ABC |
6.1 |
2.6 |
985 |
|
17 |
THE MENTALIST |
CBS |
6.0 |
2.8 |
1,066 |
|
18 |
BLUE BLOODS |
CBS |
5.9 |
2.8 |
1,046 |
|
19 |
LAW AND ORDER:SVU |
NBC |
5.3 |
2.4 |
892 |
|
20 |
THE BIG BANG THEORY |
CBS |
5.2 |
2.6 |
974 |
|
21 |
CSI: MIAMI |
CBS |
5.2 |
2.5 |
947 |
|
22 |
A GIFTED MAN |
CBS |
4.9 |
2.3 |
854 |
|
23 |
MODERN FAMILY |
ABC |
4.9 |
2.5 |
946 |
|
24 |
BODY OF PROOF |
ABC |
4.7 |
2.3 |
868 |
|
25 |
UNDERCOVER BOSS |
CBS |
4.1 |
2.0 |
765 |
Source:
The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen's measurement samples. All times eastern.
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