The Week of February 19 - 25
After the NBA All-Star weekend, black cable audiences get back to reality

(March 1, 2007) African-American cable audiences with a basketball jones had to turn elsewhere the week after the NBA All-Star festivities ended. Nielsen’s tracking suggested that control of television went back to younger viewers in the households. The relationship reality adventures of the diva named New York gave VH1 the top spot on the 25 most watched cable shows for the last week of February.

The overall network winners for the week were Disney and Nickelodeon, both of which claimed six shows on the chart. USA was the next closest with five entries. TNT posted three shows and VH1 had 2.

The total number of black households watching the top 25 cable shows was 14.4 million, an eight percent drop the previous week’s total of 18.3 million homes.

Top 25 Cable Shows in Black Households

 Rank | Program | Network | Rating | # of Homes

1	I LOVE NEW YORK	VH1	11.3	1,149
2	WWE ENT	USA	9.6	932
3	WWE ENT	USA	8.4	851
4	WHITE RAPPER	VH1	6.8	662
5	BIG PICTURE MOVIES	TNT	6.1	610
6	NBA REG SEA FRI	ESPN	7.0	573
7	NED DECLASSIFIED	NICK	7.0	566
8	JUMP IN!	DISNEY	6.0	566
9	LAW & ORDER: SVU	USA	5.8	560
10	LAW & ORDER: SVU	USA	5.4	552
11	LAW & ORDER: SVU	USA	5.3	536
12	SPONGEBOB	NICK	6.0	525
13	THATS SO RAVEN	DISNEY	5.2	509
14	BIG FAT LIAR	DISNEY	5.9	506
15	NBA BASKETBALL	TNT	5.7	502
16	NAKED BROS BAND	NICK	5.9	490
17	THATS SO RAVEN	DISNEY	5.6	481
18	PRIME MOVIE	LIFE	5.4	475
19	SPONGEBOB	NICK	5.3	463
20	SPONGEBOB	NICK	5.2	463
21	DRAKE & JOSH	NICK	5.3	453
22	CORY IN THE HOUSE	DISNEY	5.1	445
23	PRES. DAUGHTER	DISNEY	4.5	444
24	LAW & ORDER	TNT	4.5	443
25	GIRLFRIENDS	BET	4.7	435

Source: Nielsen Media Research. Number of homes
shown in thousands

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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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