The week of Feb 20 - 26
BET’s 'Gospel Celebration' takes number one spot for black cable viewing

(March 1, 2006) The spirit and sports was the thread running through the most popular primetime cable shows in black households for the last week of February – Black History Month. BET’s star-studded “Celebration of Gospel” captured the number one spot, and its airing garnered two of the three winners for the channel in the week.

Ironically, the second and fourth most watched programs were also on the same Wednesday night in over-lapping time slots. TNT’s back-to-back NBA games still drew more than 100,000 homes each, thanks to the appearances of top-draw teams, the Pacers, Lakers, Pistons and Kings. The overall winners for the week were TNT, Disney and Lifetime which placed four shows each.

The NBA placed five winners on the list, the same number of programs as last week which included the All-Star festivities. The total number of black households watching the top 25 was 1.54 million, a 17 percent increase over the previous week.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs
Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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