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Muse Communications, nation's first multicultural ad agency, marks 25th
year
 (February
29, 2012) Muse Communications, the first and only independent
multicultural agency, is celebrating its 25 year anniversary. Founded as
the first agency to target African American, Asian and Hispanic
audiences, the award-winning agency has developed culturally relevant
messaging for Fortune 500 companies, government agencies and non-profit
organizations.
"In 1986, launching a multicultural agency that addressed African
American, Hispanic and Asian audiences was unheard of," states Muse
Communications' Chairman and Chief Creative Officer Jo Muse. "While
others thought it would be impossible for one agency to create work that
addressed all three audiences appropriately, we saw it as the future of
the industry. As the consumer market has evolved, our agency has adapted
to develop messaging that is pertinent to our clients' targets. We've
come a long way, and we still have much more to accomplish."
As the agency celebrates this milestone, it continues to strive to be at
the forefront of the industry. This year, Muse Communications is
launching a new division, Quantasy, which merges technology,
entertainment and culture to create engaging creative that reaches
today's consumers in a more relevant format. Muse, powered by Quantasy,
will enable clients to reach their consumers in new ways that are more
interactive and allow them to connect with the brand.
"Our heritage is multicultural communications, which gives us a
specialized insight into the consumer mindset," states Muse, "In this
new era of advertising where creative does not just live in print or
broadcast media, it is critical to develop creative that is more
tailored to the audience's interests and draws in consumers in a
completely different way."
To learn more about Muse Communications, or to see examples of the
agency's award-winning work, visit www.museusa.com. You can also visit
the agency's Facebook page www.facebook.com/MuseCommunications to see a
history of the agency's milestones.
Muse Communication's multicultural heritage adds a unique dimension to
its clients' marketing intelligence. The agency has received the Agency
of the Year award from the American Association of Advertising Agencies,
the Mercury Award for Best Radio Spot, the AAAA O'Toole Award for
Multicultural Advertising, a CLIO Award, The Advertising Club of New
York Andy Award of Excellence, Creative Show Silver Award, Gold Effie
Award, Art Directors Club Award, Belding Award and the Hispanic Agency
of the Year award from the American Association of Advertising Agencies.
For more information, call (310) 945-4100 or visit
www.museusa.com.
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