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Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Muse Communications, nation's first multicultural ad agency, marks 25th year

(February 29, 2012) Muse Communications, the first and only independent multicultural agency, is celebrating its 25 year anniversary. Founded as the first agency to target African American, Asian and Hispanic audiences, the award-winning agency has developed culturally relevant messaging for Fortune 500 companies, government agencies and non-profit organizations.

"In 1986, launching a multicultural agency that addressed African American, Hispanic and Asian audiences was unheard of," states Muse Communications' Chairman and Chief Creative Officer Jo Muse. "While others thought it would be impossible for one agency to create work that addressed all three audiences appropriately, we saw it as the future of the industry. As the consumer market has evolved, our agency has adapted to develop messaging that is pertinent to our clients' targets. We've come a long way, and we still have much more to accomplish."

As the agency celebrates this milestone, it continues to strive to be at the forefront of the industry. This year, Muse Communications is launching a new division, Quantasy, which merges technology, entertainment and culture to create engaging creative that reaches today's consumers in a more relevant format. Muse, powered by Quantasy, will enable clients to reach their consumers in new ways that are more interactive and allow them to connect with the brand.

"Our heritage is multicultural communications, which gives us a specialized insight into the consumer mindset," states Muse, "In this new era of advertising where creative does not just live in print or broadcast media, it is critical to develop creative that is more tailored to the audience's interests and draws in consumers in a completely different way."

To learn more about Muse Communications, or to see examples of the agency's award-winning work, visit www.museusa.com. You can also visit the agency's Facebook page www.facebook.com/MuseCommunications to see a history of the agency's milestones.

Muse Communication's multicultural heritage adds a unique dimension to its clients' marketing intelligence. The agency has received the Agency of the Year award from the American Association of Advertising Agencies, the Mercury Award for Best Radio Spot, the AAAA O'Toole Award for Multicultural Advertising, a CLIO Award, The Advertising Club of New York Andy Award of Excellence, Creative Show Silver Award, Gold Effie Award, Art Directors Club Award, Belding Award and the Hispanic Agency of the Year award from the American Association of Advertising Agencies. For more information, call (310) 945-4100 or visit www.museusa.com.


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