The Week of Feb. 20 - 26
'America Idol' takes gold, silver and bronze over the Winter Olympics

(February 28, 2006) The Winter Olympics may have made the top ten most popular shows with the wider television audience, but they weren’t even a blip on the radar of black households. The only competitions that appealed to them were “American Idol” and “Dancing With The Stars.” “Idol” walked away with the gold, silver and bronze again by taking the top three spots.

UPN was the week’s overall winner by placing four shows on the list, but “Everybody Hates Chris” was not in the top ten. ABC was able to couple “Dancing” with the growing popularity of “Grey’s Anatomy.” The total number of black households watching the top ten during the fourth week of February was 20.5 million. That’s a slight increase over the 19.7 million homes of the previous week.

Rank | Program | Network | Rating | # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical

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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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