REACH Media appoints Barry Cooper as Vice President Interactive

REACH Media appoints Barry Cooper as Vice President Interactive

(February 27, 2008) Officials at REACH Media have confirmed that Barry Cooper, founder of the pioneering Web site, BlackVoices.com, has been hired as the company's Vice President of Interactive. The story was first reported by Richard Prince's Journal-isms column.

Cooper, who is currently the online managing editor at the Virginian-Pilot, will oversee BlackAmericaWeb.com. The site, best known for its creator, radio superstar Tom Joyner, attracts 30,000 unique visitors daily.

REACH Media's primary shareholder is Radio One, and presumably Cooper will have some role in the larger firm's interactive plans in the future.

Known as one of the interactive industry's leading visionaries, Cooper has been at the forefront of digital media targeted to African-Americans for more than a decade. He started BlackVoices.com in 1996 while working at the Orlando Sentinel. With financial backing from the paper's parent, Tribune Corp., Cooper grew the site into a news and social networking destination with nearly a million registered online members. In 2004 Tribune sold the site to AOL which continues to operate it today as AOL BlackVoices.

Go to Target Market News homepage


Wednesday, February 27, 2008 HOME \| STATS \| PUBLICATIONS \| REGISTER \| CONTACT US \| SEARCH
ORDER YOURS TODAY! "A Must-Read For Marketing Professionals" Introducing a new trade magazine for the new opportunities in African-American marketing and media. The December 2007 issue of Target Market News magazine offers in-depth stories on: - Inside P&G's "My Black is Beautiful" campaign - The targeted ad strategy for the 2010 Census - New advertising campaigns and assignments Plus a special spotlight on the nation's top African-American ad agencies Click here for advertising information Click here to subscribe _________________ Departments Advertising & PR News Marketing News TV & Cable News Radio News Magazine News Newspaper News Internet News Retailing News Consumer Research Expenditure Data People in the News Industry News Company Bios and Background Register Here STAY IN-THE-KNOW! Are you getting the latest industry news when it happens via e-mail? Click here for free delivery of the Target Market News Bulletin You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media Black Stats Frequently requested data on African American consumers Black Buying Power: $719 Billion (2005) Black U.S. Population: 38.3 million Top Five Black Cities - New York - Chicago - Detroit - Philadelphia - Houston Top Five Black Metros: - New York-New Jersey - Washington-Baltimore - Chicago-Gary - Los Angeles - Philadelphia Top Five Expenditures: - Housing $110.2 bil. - Food $53.8 bil. - Cars/Trucks $28.7 bil. - Clothing $22.0 bil. - Health Care $17.9 bil. Click here for more stats from "The Buying Power of Black America." ______________________ Get quick access to key U.S. Census Bureau Data Click here to go to African-American Census Bureau data _____________________ Copyright (c)`2007 by Target Market News Inc.` All rights reserved Business address: 228 S. Wabash Ave. Suite 210 Chicago, IL 60604 t. 312-408-1881 f. 312-408-1867 info@targetmarketnews.com	REACH Media appoints Barry Cooper as Vice President Interactive (February 27, 2008) Officials at REACH Media have confirmed that Barry Cooper, founder of the pioneering Web site, BlackVoices.com, has been hired as the company's Vice President of Interactive. The story was first reported by Richard Prince's Journal-isms column. Cooper, who is currently the online managing editor at the Virginian-Pilot, will oversee BlackAmericaWeb.com. The site, best known for its creator, radio superstar Tom Joyner, attracts 30,000 unique visitors daily. REACH Media's primary shareholder is Radio One, and presumably Cooper will have some role in the larger firm's interactive plans in the future. Known as one of the interactive industry's leading visionaries, Cooper has been at the forefront of digital media targeted to African-Americans for more than a decade. He started BlackVoices.com in 1996 while working at the Orlando Sentinel. With financial backing from the paper's parent, Tribune Corp., Cooper grew the site into a news and social networking destination with nearly a million registered online members. In 2004 Tribune sold the site to AOL which continues to operate it today as AOL BlackVoices. Go to Target Market News homepage	14th Edition Now Available! Latest Buying Power report shows spending up in major categories The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now. Click here to order The Buying Power of Black America report _________________________________________________________________________________________ The African-American Book Publishing Authority Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs. Want this issue? Get it with your new subscription. Click Here A TARGET MARKET NEWS PUBLICATION _________________________ SUBSCRIBE TODAY! The trade publication for in-depth coverage of Black Consumer Marketing and Media news