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Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Copyright (c)
2007 by
Target Market News Inc.
All rights reserved
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Cable TV Ratings for Week of Feb 11-18
NBA All-Star basketball coverage delivers winning week for TNT network
(February
25, 2007) NBA fans had plenty of programming to feed their love of the
game, thanks to TNT's extensive coverage of the league's all-star weekend
in New Orleans. The tightly contested main game had an increase in
viewership of five percent over last year.
Interactive voting for the Slam Dunk competition helped deliver the
largest audience in the event's history. Overall, TNT provided 17 hours of
coverage and took the top three spots and winning network honors for the
third week of February.
The total number of black viewers watching the top 25 cable shows
according to Nielsen Media Research, was 31.4 million. That's a whopping
38% increase in viewers over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
|
1 |
2008 NBA ALLSTAR GAME |
TNT |
18.3 |
2,779 |
|
2 |
NBA ALLSTAR TIP OFF |
TNT |
18.8 |
2,526 |
|
3 |
NBA ALLSTAR SAT NIGHT |
TNT |
15.3 |
2,104 |
|
4 |
FLAVOR OF LOVE 3 |
VH1 |
11.8 |
1,752 |
|
5 |
HOUSE OF PAYNE |
TBS |
10.8 |
1,831 |
|
6 |
HOUSE OF PAYNE |
TBS |
10.0 |
1,669 |
|
7 |
MAKING THE BAND 4 |
MTV |
9.8 |
1,625 |
|
8 |
HOUSE OF PAYNE |
TBS |
9.6 |
1,554 |
|
9 |
SALT N PEPA SHOW |
VH1 |
9.6 |
1,283 |
|
10 |
NBA ALLSTAR TIP OFF |
TNT |
10.6 |
1,391 |
|
11 |
HOUSE OF PAYNE |
TBS |
7.8 |
1,260 |
|
12 |
SATURDAY MOVIE III |
LIFETIME |
8.8 |
1,067 |
|
13 |
TOP 25 HEARTACHES |
BET |
7.6 |
1,008 |
|
14 |
FLAVOR OF LOVE 3 |
VH1 |
7.7 |
979 |
|
15 |
NBA ALL-STAR ROOKIE CHALLENGE |
TNT |
7.1 |
833 |
|
16 |
WWE ENTERTAINMENT |
USA |
6.2 |
1,062 |
|
17 |
NBA BASKETBALL |
TNT |
7.3 |
804 |
|
18 |
WWE ENTERTAINMENT |
USA |
5.4 |
1,065 |
|
19 |
LAW & ORDER: SVU |
USA |
5.7 |
729 |
|
20 |
HOLES |
DISNEY |
6.0 |
801 |
|
21 |
NBA BASKETBALL |
TNT |
5.6 |
707 |
|
22 |
PHINEAS AND FERB |
DISNEY |
6.0 |
697 |
|
23 |
LAW & ORDER: SVU |
USA |
5.7 |
703 |
|
24 |
NBA REG SEASON WED |
ESPN |
5.1 |
594 |
|
25 |
SUNDAY MOVIE III |
LIFETIME |
5.1 |
662 |
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Go to Target Market News homepage
Latest Buying Power report shows spending up in major categories
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.
Click here to order The Buying Power of Black
America report
_________________________________________________________________________________________
The African-American
Book Publishing Authority
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
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