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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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TV shows with current, future stars top the list of favorites for the week
(February
27, 2007) The Oscars ruled last week with African-American TV viewers, but
their appetite for star-gazing went beyond Hollywood’s biggest night. This year black performers claimed five of the twenty nominations, the most in the history of the Academy Awards. That translated into 4.8 million total African-American viewers, 3.3 million black households and first place on the top 25 most popular shows of the week.
Oscar-related specials captured big black audiences as well. Barbara Walter’s special pulled in 1.6 million for a seventh place finish, while Oprah’s first Oscar special attracted 1.3 million for eleventh place. ”American Idol” notched second, third and fourth place on the chart, with each broadcast pulling in more than 2 million homes.
Thanks to its star power programming, ABC forced CBS to share its usual title as the week’s winning network. Both had six entries on the top 25. Fox and the CW each had five, and NBC claimed three shows.
The total number of African-American households watching the top 25 shows was 39.1 million, a nine percent increase over the week’s previous total.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | Rating | No. of Homes
|
1 |
ACADEMY AWARDS |
ABC |
24.6 |
3.308 |
|
2 |
AMERICAN IDOL-TUES |
FOX |
21.3 |
2.858 |
|
3 |
AMERICAN IDOL-WED |
FOX |
21.3 |
2.864 |
|
4 |
AMERICAN IDOL THU SP |
FOX |
18.2 |
2.443 |
|
5 |
ROAD TO OSCARS 2007 |
ABC |
18.0 |
2.416 |
|
6 |
GREY'S ANATOMY |
ABC |
13.3 |
1.789 |
|
7 |
BARBARA WALTERS SP |
ABC |
12.2 |
1.640 |
|
8 |
CSI: MIAMI |
CBS |
12.2 |
1.640 |
|
9 |
CSI: NY |
CBS |
10.6 |
1.431 |
|
10 |
CSI |
CBS |
10.2 |
1.367 |
|
11 |
OPRAH OSCAR SPEC |
ABC |
10.0 |
1.340 |
|
12 |
THE GAME |
CW |
9.9 |
1.331 |
|
13 |
GIRLFRIENDS |
CW |
9.7 |
1.306 |
|
14 |
SHARK |
CBS |
9.6 |
1.287 |
|
15 |
CRIMINAL MINDS |
CBS |
9.5 |
1.281 |
|
16 |
WIFE SWAP |
ABC |
9.2 |
1.244 |
|
17 |
ALL OF US |
CW |
8.9 |
1.194 |
|
18 |
24 |
FOX |
8.8 |
1.178 |
|
19 |
PRISON BREAK |
FOX |
8.4 |
1.127 |
|
20 |
CSI: MIAMI – TUES SP |
CBS |
7.9 |
1.068 |
|
21 |
LAW AND ORDER:SVU |
NBC |
7.8 |
1.055 |
|
22 |
E’YBODY HATES CHRIS |
CW |
7.7 |
1.038 |
|
23 |
DEAL OR NO DEAL-MON |
NBC |
7.4 |
.989 |
|
24 |
LAW AND ORDER:CI |
NBC |
7.2 |
.974 |
|
25 |
FRI NIGHT SMACKDOWN |
CW |
7.1 |
.951 |
Source:
Nielsen Media Research.
Number of homes
shown in millions. All times eastern.
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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