AARP NY president seeks to change paradigm on black seniors

(February 27, 2006) AARP New York's newly appointed state president, Madeleine Moore, is focusing on the growing number of African American baby boomers who are now seasoned power brokers and how they can improve the quality of life for the 7.5 million African Americans age 50 and over.

"Baby boomers emerged from an era defined by the civil rights movement. Now, the defining struggle of their generation is challenging the old stereotypes and notions about aging and retirement," says Moore. "As state president, I will be looking at how AARP can empower our diverse 50 and overpopulation as they age."

AARP research found that baby boomers of all ethnicities view themselves quite differently from their parents' generation. Boomers share more similarities with Gen. X attitudes and perceptions about themselves and society than they do with their elders.

On average, these 3.7 million African American households have annual incomes of$50,000 or more and 1.4 million African American households have annual incomes topping $75,000.

The economic status of African Americans has improved at an above average rate over the past two decades. The general population per capita income increased 43% between 1980 and 2000, while African American per capita income grew 59%. African Americans have significant buying power, which is estimated at $700 billion.

Growing incomes has also meant increased charitable giving and philanthropic initiatives. A recent AARP survey looking at community service and charitable giving practices of the 45+ population found that 88% of African Americans regularly made charitable donations. The same survey found that African Americans are among the most active volunteers in our society. "AARP New York has a vibrant and active cadre of African American volunteers who dedicate time to engage in legislative advocacy on issues like affordable prescription drugs or community service initiatives like the AARP Tax-Aide and Driver Safety programs," says Moore.

"Community service is a way in which baby boomers can forge their living legacy," says Moore.  "Many of us are transitioning to a time in our lives where we are looking to reconnect with the ideals of our youth and once again bring about positive social change."

Moore, an active marketing/communications specialist and community leader, will hold the position of state president for two years and will be eligible for reappointment for two additional terms.

Moore is presently chairman of Public New York and the founder of Moore Creative, marketing firms which have launched identity campaigns for several major New York Hospitals and provide concepts and training tools to such organizations as The Association of Junior Leagues International and the National Urban League. Recently, her national ad campaign for Anheuser Busch targeting at-risk African American men for Prostate Cancer prevention has launched a coast-to-coast screening and community-based outreach program.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

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