'Black Family Today' magazine is launched through physicians' offices

(February 27, 2006) Atlanta-based Family Today Publications, LLC has announced that Black History Month would mark the launch of its new quarterly magazine, Black Family Today, to address the needs and concerns of black families across the country.

With Black Family Today, publisher Stephanie Brady sees an opportunity to tap into advertisers that are looking for more effective ways to influence the buying power of black parents. "We give advertisers a unique opportunity to build a brand relationship with black families when they are most receptive to their message - within a dedicated context that hits home and closest to their heart...their children."

The magazine is launching with a distribution of 450,000 consisting of subscriptions, newsstands and controlled circulation. Issues will be carried by selected doctors’ offices that are members of the National Medical Association. McDonald's, State Farm, Cingular, the Black Family Channel and the National Education Association are among the debut issue advertisers.

"Our first issue will clearly set us apart from any other publication on the market," stated Kuae Kelch Mattox,editor-in-chief. "Every issue will present informative and intelligent coverage of topics that help parents build stronger families."

The premiere issue invites readers to visit with Deborah Roberts, ABC 20/20 correspondent and wife of the Today Show's Al Roker, as she reflects on her childhood memories growing up in the South and how that upbringing impacts the way she raises her "New York City" kids.

NBA star Grant Hill shares with readers his life-long love for art and his desire to share that love with families across the country. The Reverend Jesse Jackson also recounts his personal memories of the late Dr. Martin Luther King, Jr. and reflects on what he thinks the civil rights leader would say about the progress of Black America today.

Mattox, a former producer for NBC News, Oprah/King World Productions and writer/contributor for The Miami Herald, Washington Post and Philadelphia Inquirer, said she is honored to be part of a magazine that speaks to her own needs and concerns as an African American parent of three young children.

"I've searched for some time to find something like Black Family Today," Mattox said. "Finally, I had to realize that what I was looking for just didn't exist. I'm glad that isn't the case anymore."

For more information on visit www.blackfamilytoday.com


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news