The week of Feb 13 - 19
Turner slam dunks a triple crown victory with NBA All-Star weekend

(February 25, 2006) Turner Network Television lived out its hoop dreams with its airing of the NBA All-Star Weekend from Houston. The network took the first, second and third place spots of the 25 most-watched cable programs in black households for the second week in February. The All-Star game itself delivered well over a half million homes and a 21.6 rating, while the entire weekend pulled in 855,000 black households, or 64% of all households watching the top 25.

The overall winner for the week was Disney, which claimed six shows on the list. Turner and Lifetime notched four among the 25, while BET’s Movie of the Week delivered three positions. The overall number of black households watching the top 25 was 1.32 million – the same as for the previous week.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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