Search the Archives of Target Market News


Want the news on African-American marketing, media and research when it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.


The 18th Annual
Buying Power of
Black America

A dollar-by-dollar breakdown
of the Black Economy

Published by
Target Market News

Click here to learn more and order a print or digital copy today!


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

Award-winning creative director puts different spin on young black men as 'statistics'

(February 24, 2015) Twenty Medford, MA High School students and the NAACP Mystic Valley Branch are the collective face of a powerful message in a 30-second PSA going viral on the Internet, entitled "Statistic."
The black & white commercial is designed to increase self-confidence in young African-American men while dispelling some preconceived opinions that exist in the general public. The statistics presented in the PSA track positive numbers related to these young men and others across the nation. They were obtained from sources such as the U.S. Department of Health and Human Services and the U.S. Department of Education, among others. 
Behind the message is a group of advertising professionals, including Valerie Graves, president, Valerie Graves Creative and a noted African American advertising industry pioneer. The idea for the PSA was initially developed by Graves and Jack McGoldrick, head of McGoldrick Marketing, several years ago while Graves was chief creative director at the defunct urban-oriented agency Vigilante, which is now defunct.

"At the time, my grandson was in college and it got me thinking about how the average kids who are doing ok are rarely mentioned. I was a Black mother and grandmother who wanted my creative team to bring the positive side of successful young Black men to light," Graves recalled.
When co-writer Graves received the news from McGoldrick that the Mystic Valley Chapter of the NAACP would be producing the concept they had originally created, it was a special moment even for a veteran chief creative director like Graves.  "Advertising is full of disappointments," said Graves.  "I had accepted that not having 'Statistic' produced would be one of my biggest. Jack never did, and because of him, an important message has been given new life."    
Graves is an acclaimed, award-winning advertising executive with more than 30 years of experience developing campaigns for African American, urban, female and general market consumers. As the chief creative officer of major advertising agencies, her innovative writing and vision provided an overall direction.

Graves is renowned for her 14 years as the lead creative executive at the pioneering multicultural agency UniWorld Group. Her award-winning campaigns for Ford Motor Company, Lincoln, AT&T, Kraft, Microsoft, Pepsi and Burger King Corporation ranged from relevant African American stories to celebrity spotlights including Ludacris and Steve Harvey.
"When I got my first job in advertising, I discovered my profession. When I moved to multicultural advertising, I found my calling," said Graves.  "Nothing gives me more pleasure than accurately depicting the majesty of Black people."

Go to Target Market News homepage

AARP, TV One launch 'The New 50,' a branding initiative aimed at Black consumers

CEO Don Thompson, marketing director Rob Jackson exit McDonald's

Black TV Ratings for Week of January 12 - 18 Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the Top 25

Black TV Ratings for Week of January 12 - 18 Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the Top 25

'The Nightly Show with Larry Wilmore' has solid debut on Comedy Central

Black business leaders expand campaign of free tickets for students to see 'Selma'

Black Cable TV Ratings for Week of January 5 - 11 OWN's 'Have, Have Nots' wins tight race for week's most watched cable show

Black TV Ratings for Week of January 5 - 11 Record-breaking debut for 'Empire' pushes Fox to No. 2 network in black homes

Sister 2 Sister magazine ceases printing, will focus on development of Website

Intel initiative to encourage diversity in technology is backed with $300 million fund

McDonald's USA announces new brand vision focused on 'a little more lovin'

Interactive One acquires Russell Simmons' GlobalGrind to reach more Millennials

BET Networks promotes Stephen Hill to new post of President of Programming

Leslie Wingo elevated to President and CEO of Sanders\Wingo advertising agency

PepsiCo furthers commitment to Marcus Graham Project as sponsor of boot camp

Walton Isaacson named by Macy's as ad agency for its multicultural marketing

Rev. Jesse Jackson releases remarks made before Microsoft shareholders meeting

Black TV Ratings for Week of November 3 - 9 Gap between blacks watching 'Scandal' and Sunday Night Football got bigger

Bounce TV debuts third season of its stand-up comedy series 'Off The Chain' tonight

Black Enterprise assigns new roles to senior executives Dingle and Edmond

The 15th annual MAAX Summit to unveil five new African-American research studies

PBS names former BET exec Marie Nelson Vice President, News & Public Affairs

Washington Informer marks its 50th anniversary with video series, '50 Influencers'

BET founder Bob Johnson returns to media business with Urban Movie Channel

Click here for more recent news stories and our news archive



228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2015 All rights reserved                                                                                                                                                                                                                          Supplier Services