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Carol H. Williams agency unveils campaign for ComEd effort on STEM awareness

(February 20, 2015) ComEd is partnering with The Remix Project Chicago to launch its "Power of Possibilities" campaign. This campaign will help Chicago-area youth discover how science, technology, engineering and math (STEM) can unlock the possibilities of achieving a career in any industry.

Carol H. Williams Advertising created the campaign that includes a video series available online at www.ComEd.com/Possibilities capturing the science behind carving out a career in music, the opportunities evolving technology has opened up, the importance of engineering in creating a song, and how math is used to plan and manage success.

The "Power of Possibilities" campaign also includes a series of radio, billboard, print and digital advertisements, featuring Chicago-area teens, musical guests and industry professionals who participated in activities and breakout sessions at a one-day boot camp exposing them to unexpected STEM careers in the music industry.

Jobs in STEM fields are on the rise, and according to the U.S. Census Bureau African-Americans are historically underrepresented in the STEM field, making up about six percent of STEM jobs in the United States.

"As an innovative company that values diversity, ComEd has a tremendous opportunity, and a responsibility, to inspire the next generation to pursue careers in science, technology, engineering and math," said Kevin Brookins, senior vice president of Strategy and Administration at ComEd. "We are exposing youth to these critical areas of study to help them realize how they can lead to a career in any area."

"We are excited to partner with ComEd to continue building career opportunities for Chicago's young and talented leaders," said Derek "Drex" Jancar, Co-Founder and CFO of The Remix Project. "Local partnerships and support such as this have made it possible for Remix Chicago to expand our services and launch the first semester of Recording Arts programming later this The "Power of Possibilities" campaign will also include a series of radio, billboard, print and digital advertisements, featuring students from YMEN and Leo High School.

ComEd invites the general public to discover the possibilities STEM creates in the music industry by visiting ComEd.com/Possibilities to watch videos capturing the science behind carving out a career in music, the opportunities evolving technology has opened up, the importance of engineering in creating a song, and how math is used to plan and manage Music Industry campaign honoring Black History Month.


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