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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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'American Idol' still holds sway with black viewers, CBS remains top network
(February
22, 2007) Fox's “American Idol” continues to steamroll over the
competition for black TV viewers, especially now that contestant
LaKisha Jones has
emerged as a favorite. Both airings of the reality talent show took the
Top 25’s top two spots and together attracted just under six million black
households for the second week of February. “House” rode on the show’s
coattails to capture the third position, giving Fox the week’s Trifecta.
The week’s network winner was again CBS, which claimed eight of the Top 25 most popular shows in black homes. Fox followed with six winners. NBC and the CW both notched four shows, while ABC posted three.
The total number of black households watching the top 25 shows was 35.8 million, a drop of nine percent from the previous week’s total of 39.4 million.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | Rating | No. of Homes
|
1 |
AMERICAN IDOL-TUES |
FOX |
22.9 |
3.084 |
|
2 |
AMERICAN IDOL-WED |
FOX |
21.6 |
2.903 |
|
3 |
HOUSE |
FOX |
17.3 |
2.332 |
|
4 |
GREY'S ANATOMY |
ABC |
12.6 |
1.694 |
|
5 |
CSI: MIAMI |
CBS |
12.3 |
1.659 |
|
6 |
CSI: NY |
CBS |
11.6 |
1.564 |
|
7 |
CSI |
CBS |
10.8 |
1.457 |
|
8 |
GIRLFRIENDS |
CW |
10.8 |
1.458 |
|
9 |
THE GAME |
CW |
10.6 |
1.426 |
|
10 |
SHARK |
CBS |
10.2 |
1.377 |
|
11 |
ALL OF US |
CW |
10.1 |
1.362 |
|
12 |
CRIMINAL MINDS |
CBS |
9.7 |
1.300 |
|
13 |
LAW AND ORDER:SVU |
NBC |
9.5 |
1.282 |
|
14 |
UGLY BETTY |
ABC |
9.3 |
1.254 |
|
15 |
24 |
FOX |
9.0 |
1.206 |
|
16 |
24 SP-MON 2/12 8P |
FOX |
8.6 |
1.163 |
|
17 |
EVERYBODY HATES CHRIS |
CW |
8.4 |
1.132 |
|
18 |
DEAL OR NO DEAL-MON |
NBC |
8.0 |
1.078 |
|
19 |
HEROES |
NBC |
8.0 |
1.075 |
|
20 |
WIFE SWAP |
ABC |
7.9 |
1.057 |
|
21 |
LAW AND ORDER:CI |
NBC |
7.8 |
1.044 |
|
22 |
WITHOUT A TRACE |
CBS |
7.4 |
.999 |
|
23 |
THE UNIT |
CBS |
7.2 |
.972 |
|
24 |
BONES |
FOX |
7.2 |
.973 |
|
25 |
GHOST WHISPERER |
CBS |
7.1 |
.957 |
Source:
Nielsen Media Research.
Number of homes
shown in millions. All times eastern.
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homepage
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12th Annual Edition Available
Latest 'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products. Story and statistics continued
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