Interactive One appoints Mariella Bobo Executive Director of Style,
21, 2017) Interactive One announced the hiring of Marielle Bobo as the
new Executive Director of Style and Special Projects. She joins iOne as
a key member of the launch team for their groundbreaking lifestyle
platform debuting in the Spring. With more than 17 years of experience
in fashion and beauty media, Bobo is widely known as a masterful
creative director, Prior to joining the organization, Bobo served as the
Fashion & Beauty Director at Ebony Magazine, where she oversaw fashion
and beauty coverage, including creative direction and styling for
celebrity cover shoots and fashion features.
"I have worked with scores stylists and fashion insiders over the
years," says Kierna Mayo, SVP of Content and Brands at Interactive One.
"But Marielle is singular. She brings a particular kind of far-sighted,
cutting-edge magic to every shoot. When you are on her sets, there is an
undeniable artistic flavor that envelops the room. I've seen models and
celebs completely transformed after she has dressed them. We ultimately
tapped Marielle because as a fashion leader she embodies the spirit of
what we are creating next --- something millennial, urban and
Bobo began her impressive career as an agent at Wilhelmina Models. She
soon transitioned to Allure magazine as a junior editor covering
accessories and fashion. Later, Bobo joined the style department at
Hearst Magazine's CosmoGirl and would go on to lend her expertise to
Essence, Women's Wear Daily (WWD) Vanity Fair, Glamour and Harper's
"I am thrilled to join forces with Interactive One. This transition to
digital is monumental for my career," shares Bobo. "Being able to shape
and influence the style and creative direction of a new brand from the
ground up has long been my dream."
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