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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Black TV Ratings for Week of Feb. 11 - 17
ABC's 'Scandal' takes No.1 for the week in black households and all key demos

(February 20, 2013) The black appeal of ABC's drama, Scandal was at an all-time peak last week, with 2.8 million black viewers tuning in. The show won the night in all key demographics (18-34, women 18-49), thanks in large part to having Grey's Anatomy as a lead-in for the first time. Twitter reports that Scandal is consistently one of the most referenced show each Thursday. So far this season Scandal has generated over 1.6 million tweets.

The most watched network in Black homes was -- again -- CBS, with 13.9 million watching 14 of its shows on the Top 25 of the week. ABC notched  5.1 million for three shows and a distant second place. Fox was close behind with 4.9 million across three shows.

The total number of viewers for the Top 25 shows in the second week of February was down 20 percent from the previous week to 29 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

SCANDAL

ABC

14.8

7.6

2,856

2

AMERICAN IDOL-WEDNESDAY

FOX

10.5

6.1

2,315

3

AMERICAN IDOL-THURSDAY

FOX

8.8

4.9

1,850

4

PERSON OF INTEREST

CBS

8.3

4.0

1,517

5

GREY'S ANATOMY

ABC

7.0

3.5

1,323

6

STATE OF UNION ANALYSIS-1

CBS

6.5

3.3

1,226

7

CHICAGO FIRE

NBC

6.4

3.2

1,217

8

BLUE BLOODS

CBS

6.2

3.1

1,178

9

NCIS: LOS ANGELES 8PM-SP

CBS

6.1

3.2

1,192

10

DECEPTION

NBC

5.9

2.9

1,110

11

THE BIG BANG THEORY

CBS

5.8

2.7

1,024

12

LAW AND ORDER:SVU

NBC

5.6

2.7

1,006

13

HAWAII FIVE-0

CBS

5.5

2.9

1,088

14

CSI: NY

CBS

5.5

2.7

1,019

15

ANALYSIS 1-ABC

ABC

5.4

2.6

966

16

ELEMENTARY

CBS

5.1

2.6

967

17

TWO AND A HALF MEN

CBS

5.1

2.3

870

18

ZERO HOUR

ABC

4.7

2.5

947

19

THE MENTALIST

CBS

4.6

2.3

852

20

HOW I MET YOUR MOTHER

CBS

4.5

2.0

773

21

DATELINE FRI

NBC

4.5

2.0

762

22

BONES

FOX

4.2

2.0

754

23

2 BROKE GIRLS

CBS

4.2

2.1

790

24

STATE OF UNION ANALYSIS-2

CBS

4.1

2.1

782

25

60 MINUTES

CBS

4.0

1.9

700

Source: The Nielsen Co.. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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