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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

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Sports Authority pulls 'The Green' golf magazine citing 'offensive' cover

(February 21, 2006) The Green Magazine recently learned that the management of the Sports Authority retail stores issued a nationwide directive to destroy all copies of the February/March issues because of customer complaints about the cover image. The issue, which celebrates African American and Women's history, has a cover image of a 1784 sign advertising "Negroes For Sale."

An Arizona-based Sports Authority employee, who noticed the magazine because of the email from his superiors, contacted the magazine's offices to say that the image was "just rude to be on the cover of a golf magazine."

Publisher Rafael Martinez said that the retail chain's reaction reeks of the type of censorship that often functions to silence hard truths about many of the low-points of
America's history. "Freedom of speech stands at the very heart of American society. Our content is uplifting. We didn't create the reality represented by the cover. In fact, it was our fore-parents who were forced to survive the atrocities of slavery and we alone are the custodians of their stories. As such, the image on the cover of the Feb/Mar issue is by no means a source of shame for us."

Managing Editor Sobukwe Odinga, who wrote the cover story, said, "I'm pleased by the broad array of responses we have received, and I think it is indicative of how timely this debate about race and history really is. The fact that the image alone elicits such a visceral response from the management at Sports Authority is proof that no matter how much we try to deny it, we as a society have not overcome the painful legacy of slavery. Whether it's in the form of longstanding domestic inequalities or new forms of racism directed at vulnerable ethnic groups on an international scale, America has a long way to go in terms of getting beyond its crude fascination with race."

The Green Magazine, which carries the slogan “golf beyond the links,” is privately owned and operated by Ina and Rafael Martinez. The publisher says he founded the magazine because of a distinct multicultural void in the editorial content of mainstream golf publications.

"I think we have an obligation to provoke people to think and ask questions about slavery and many, many other issues we are clearly still grappling with," said Ina Martinez. "I stand by our decision and welcome the dialogue."

The Green Magazine is available in retailers nationwide including Barnes & Nobles, B. Dalton's, Books-a-Million, Hastings, and select Hudson News outlets. More information is available at
thegreenmagazine.com


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued

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