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Black Buying Power:
$679 Billion (2004)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing 110.2 bil.
- Food 53.8 bil.
- Cars/Trucks 28.7 bil.
- Clothing 22.0 bil.
- Health Care 17.9 bil.
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Sports Authority pulls 'The Green' golf magazine citing 'offensive'
21, 2006) The Green Magazine recently learned that the management of the
Sports Authority retail stores issued a nationwide directive to destroy
all copies of the February/March issues because of customer complaints
about the cover image. The issue, which celebrates African American and
Women's history, has a cover image of a 1784 sign advertising "Negroes For
An Arizona-based Sports Authority employee, who noticed the magazine
because of the email from his superiors, contacted the magazine's offices
to say that the image was "just rude to be on the cover of a golf
Publisher Rafael Martinez said that the retail chain's reaction reeks of
the type of censorship that often functions to silence hard truths about
many of the low-points of
history. "Freedom of speech stands at the very heart of American society.
Our content is uplifting. We didn't create the reality represented by the
cover. In fact, it was our fore-parents who were forced to survive the
atrocities of slavery and we alone are the custodians of their stories. As
such, the image on the cover of the Feb/Mar issue is by no means a source
of shame for us."
Managing Editor Sobukwe Odinga, who wrote the cover story, said, "I'm
pleased by the broad array of responses we have received, and I think it
is indicative of how timely this debate about race and history really is.
The fact that the image alone elicits such a visceral response from the
management at Sports Authority is proof that no matter how much we try to
deny it, we as a society have not overcome the painful legacy of slavery.
Whether it's in the form of longstanding domestic inequalities or new
forms of racism directed at vulnerable ethnic groups on an international
scale, America has a long way to go in terms of getting beyond its crude
fascination with race."
The Green Magazine, which carries the slogan “golf beyond the links,” is
privately owned and operated by Ina and Rafael Martinez. The publisher
says he founded the magazine because of a distinct multicultural void in
the editorial content of mainstream golf publications.
"I think we have an obligation to provoke people to think and ask
questions about slavery and many, many other issues we are clearly still
grappling with," said Ina Martinez. "I stand by our decision and welcome
The Green Magazine is available in retailers nationwide including Barnes &
Nobles, B. Dalton's, Books-a-Million, Hastings, and select Hudson News
outlets. More information is available at
Go to Target Market News
Click here to read more
Annual Edition Available
'Buying Power' report shows black consumers spending more on home life
As the American economy continues to move sluggishly,
African-American households are curtailing their spending in many
categories, including food, clothing and basic household items, while
investing more in home repair, home entertainment and consumer
electronics. Although they are trimming back, black consumers are still
spending more than their white counterparts on most of these products.
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