Verizon Wireless and BET launch new V CAST channel through cell phones

(February 14, 2007) BET Networks and Verizon Wireless are bringing BET Networks' brands and top-rated content to Verizon Wireless' V CAST multimedia service. BET brands and content segments are now available on V CAST Video, including interviews from 106 & Park, the number one music video show on television, American Gangster, the highly rated docudrama that chronicles the life and times of American's most notorious black criminals, College Hill, television's first black dramatic reality show, BET's Comic View, the longest running comedy show on cable television, BET's leading music specials, news programs, and more.

"Mobile video distribution is an integral part of our overall digital media strategy as our research clearly indicates that African Americans are both leading consumers of, and have the most enthusiasm for, mobile media," said Debra Lee, chairman and chief executive officer of BET Networks. "I'm very excited about our relationship with Verizon Wireless, as I believe our audience's unique demand for mobile content, and our network's content in particular will allow BET to have an outsized impact on mobile media consumption."

With V CAST Video, customers can get video content on-demand including news, weather and sports updates, clips from popular TV programs, music videos, movie trailers, 3D games and more. Verizon Wireless customers can find BET programming in the Entertainment section on V CAST-enabled phones.

"Verizon Wireless provides customers the content they want how they want it, and we are thrilled to extend an array of content for the urban and African American audiences to our customers," said John Harrobin, vice president of digital media for Verizon Wireless.

To get V CAST, customers with select V CAST-enabled phones can check out V CAST whenever they want for just $3.00 for a 24-hour use subscription or by signing up for the $15.00 V CAST VPak monthly subscription. Customers get unlimited basic video -- including BET programming -- but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.


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