Axis Agency names Kevin Hooks senior vp for African-American marketing

(February 20, 2006) The Axis Agency, a Los Angeles-based multicultural marketing agency, today announced that Kevin E. Hooks has joined the agency as senior vice president.

Hooks will further develop the agency’s African-American marketing capabilities and work with clients on integrating multicultural communications strategies into their marketing campaigns.

“Kevin’s background in marketing to the urban market and his leadership skills are a perfect fit for the agency,” said Armando Azarloza, president of The Axis Agency. “More and more companies are focusing on reaching these consumers and we need to provide marketing approaches that drive influences and build brands in organic and relevant ways.”

Hooks joins Axis with more than 10 years of success in marketing communications. As vice president and general manager for UPP Entertainment Marketing, Hooks created innovative marketing programs for some of the world’s largest brands, including Procter & Gamble, Motorola and Bacardi. He served as general manager of Urban Elevation, where he managed the urban marketing programs that supported the launch of several motion pictures and prime time television shows. He also managed the African-American cause-related marketing portfolio for State Farm Insurance Companies.

The Axis Agency is a leading multicultural marketing and communications agency with bilingual and bicultural professionals in Los Angeles, New York, Miami, Chicago, Dallas and San Francisco. Axis bridges the gap between the general market and the Hispanic, African-American and Asian markets with a unique approach combining strategy, creativity and diversity in the areas of strategic planning, marketing communications, promotions and visual communications. 

The Axis Agency is a unit of Weber Shandwick, one of the world's leading global public relations agencies with offices in major media, business and government capitals around the world. Weber Shandwick is a unit of Interpublic group, which is among the world’s largest advertising and marketing services organizations.


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