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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation's top African-American ad agencies

Click here for advertising information

Click here to subscribe
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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

Obama campaign airs new radio ads in Texas targeting black voters

(February 18, 2008) This week, the Obama Campaign began airing two new radio ads across Texas. The ads highlight Barack Obama's diverse coalition of support and commitment to addressing the tough challenges everyday Americans face.

"The choice in this election is not between religions or genders. It's not about rich versus poor; young versus old; black versus white," Senator Obama says in the ad. "It's about the past versus the future."

The spots use actuality from Obama’s speech in South Carolina following his victory in that state’s Democratic primary on Jan. 26.

See below for scripts of both ads along with links for audio.

Script:
Click here to listen
I am Barack Obama and I approve this message.

After four great contests in every corner of this country, we have the most votes, the most delegates, and the most diverse coalition of Americans we've seen in a long, long time.

They are young and old; rich and poor. They are black and white; Latino and Asian & Native American. They are Democrats and Independents; and yes some Republicans. And we've got young people across this country.

The choice in this election is not between religions or genders. It's not about rich versus poor; young versus old; black versus white.

It's about the past versus the future.

Tag Vote early February 19th thru the 29th

Go to Texas.barackobama.com
Polls open Tuesday March 4th 7am to 7pm

Paid for by Obama for America.

----

Script:
Click here to listen
I'm Barack Obama and I approve this message.

Forty years ago, Dr. King challenged America to act on what he called the "fierce urgency of now"

And I feel that same urgency today. The urgency of single moms like my own who struggled to make a living and do right by her kids.

I feel an urgency to close the education gap that sends so many of our children to failing schools, robbing them of their potential.

And I feel an urgency to offer our kids love and guidance and the positive role models that too many lack today.

I feel an urgency to fix a healthcare system that shuts out 47 million who don't have health insurance.

I know we can meet these challenges. If you feel that same urgency for fairness, for justice, for change, join us.


Tag (TEXAS): Vote early February 19th thru the 29th
Text TX to 62262
Go to Texas.barackobama.com
Polls open Tuesday March 4th 7am to 7pm

Paid for by Obama for America




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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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