HOMESTATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News

Click here for recent news stories and our news archive
____________________________________

THE LATEST NEWS JUST A CLICK AWAY!

 
Want more news on African-American media, marketing and research as it happens? Follow us on Facebook and Twitter and get ahead by staying ahead of the other industry sources.
____________________________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You"ll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 

Hyundai appoints Erwin Raphael to General Manager of Genesis USA

(February 16,2016) Hyundai Motor America president and chief executive officer David L. Zuchowski announced this week Erwin Raphael has been appointed to General Manager for Genesis USA. Last November Hyundai's worldwide Vice-Chairman Chung Eui-Sun, announced the company would be launching Genesis, globally, as an independent luxury brand of Hyundai. Industry insiders expect Genesis will be heavy competition for Lexus, Mercedes-Benz and BMW in the U.S. market.

As General Manager of the newly formed organization, Mr. Raphael will be responsible for the strategic direction and management of Genesis operations in the United States, including sales and marketing. This summer, he will oversee the introduction of the Genesis G90, a sleek, new large luxury sedan that has been awarded 5-star ratings for safety and design. Mr. Raphael will assume his duties March 1, 2016.

Consumers recently got a peek of the brand's creative marketing strategy during the 2016 Super Bowl with a commercial featuring comedian Kevin Hart. USA Today's Ad Meter awarded the ad this year's best.

"The position of Genesis General Manager is a critical one to the growth of this brand in the United States and I couldn't be happier to have Erwin take this key position," said Zuchowski. "Erwin's depth of product knowledge, broad dealer experience and skill at flawless execution all will be called upon as he drives success for this new brand," he said.

Mr. Raphael has been at Hyundai for the last six years, serving in various roles. Most recently he was the Western Region Director and General Manager for Hyundai Motor America where he was responsible for overseeing the operations of more than 165 Hyundai dealerships in the 12 western-most states. He has held other leadership positions at Chrysler, Toyota Motor Manufacturing and International Truck and Engine Co.

"I'm delighted to assume the position of General Manager for the Genesis brand," said Raphael. "There's a lot of work to be done to make this brand the success we all know it can be. With the help of a great team, I know we will exceed expectations."

In addition to his operations roles at Hyundai, Mr. Raphael is a founding member and co-chair of Hyundai's Diversity Council where he advocates for greater dealer diversity, and multicultural marketing. A U.S. Army veteran, Mr. Raphael is credited with creating a stronger relationship between Hyundai and veterans returning from combat.

He holds undergraduate and advanced degrees from The Ohio State University in Math, Chemistry and Economics.


RECENT NEWS STORIES

Ford, Tom Joyner Foundation join forces in honoring unsung heroes nationwide

AT&T honors African American trailblazers with 28 Days program during Black History Month

TLF issues tracking survey results of multicultural scholarship recipients in communications

The Grio, Rolling Out form digital ad network offering advertisers key ethnic audiences

MediaVest USA to host Madison Avenue Minority Radio Summit next month

OWN Network signs Rutina Wesley to star in original dramatic series, 'Queen Sugar'

Toyota partners with famed Kinsey Collection for first-time exhibit at HBCU

Report: Reaching unbanked Black, Hispanic Millennials possible with mobile services

LeBron James to produce, star in reality TV series highlighting Cleveland entrepreneurs

UNIFY, a Black-targeted premium online video streaming service set to launch Feb. 1st

Online streaming: The best hope for African-American audiences

Nielsen promotes Angela Talton to position of Chief Diversity Officer

Toyota is top winner at Diversity Volume Awards recognizing ethnic car sales

Nielsen: African-Americans lead Hispanics in social media penetration on PCs, tablets

Urban radio veteran exec, Deon Levingston exits SVP post at Emmis New York

Royal Allen, marketing veteran known for his entrepreneurial zeal, passes at 52

Byron Allen settles discrimination suit against AT&T, gains carriage for seven channels

Bounce TV reports its biggest year of growth yet in 2015 among multiple segments


Click here for more recent news stories and our news archive

 












































































































 

 PRE-PUBLICATION SALE OFFER!



ORDER BY MARCH 4TH AND SAVE!

The 2016 Annual Edition

The Buying Power of
Black America

A dollar-by-dollar breakdown
of the Trillion-Dollar Black Economy

Published by
Target Market News

Click here to learn more and order the
print and digital copy today!

________________________________




_________________________________





 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2015 All rights reserved

info@targetmarketnews.com                     Supplier Services