GM elevates Mike Jackson to Vice President of Marketing and Advertising

(February 15, 2006) In an effort to reverse  declining sales of its cars in the U.S., General Motors announced a shakeup in its marketing and sales executive ranks. Most significant among the changes is the naming of Michael Jackson, currently Western Regional Sales and Marketing Director for GM, to the position of Vice President of Marketing and Advertising for GM North America.

Jackson will be replacing Brent Dewar who is being assigned to Vice Preisdent of Field Service and Parts. That post is presently headed by Pete Gerosa who is retiring. The realignments are effective March 1.

Jackson is known for introducing a number of innovative programs, including the use of Web-based technologies, that helped boost GM car sales in the critical state of California. He also had GM a visible partner in a numerous cause-related marketing program that targeted ethnic markets.

Additional appointments announced by GM include:

Susan Docherty, general manager of Hummer, will succeed Jackson as Western regional general manager.

Martin Walsh, executive director of sales and marketing support, will become general manager of Hummer.

Larry Hice, South Central regional general manager in Dallas, will become executive director of sales and marketing support.

Kurt McNeil, Western regional sales manager, will become South Central regional general manager.


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news