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"A Must-Read
For Marketing
Professionals"
Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
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advertising information
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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
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Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Radio
One's Indianapolis station and mayor's office settle differences
From Radio Ink
(February 18, 2008) Two weeks after Indianapolis Mayor Greg Ballard's
press secretary told city department heads not to correspond with, appear
on, or advertise with Radio One's Gospel WTLC-AM/Indianapolis, the ban has
been lifted, the Indianapolis Star reports.
The ban was imposed January 30, says the paper, and WTLC host Amos Brown
said in a column in the Indianapolis Recorder that the mayor's
office was retaliating for criticism of Ballard on Brown's Afternoons
With Amos program. Brown said the boycott illustrated a "lack of
understanding of the role media play in this or any other city."
Ballard's press secretary, Marcus Barlow, said the ban was lifted February
15 after a meeting between city and station officials.
Go to Target Market
News homepage
Latest Buying Power report shows spending up in major categories
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.
Click here to order The Buying Power of Black
America report
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The African-American
Book Publishing Authority
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in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
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