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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $679 Billion (2004)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing 110.2 bil.
 - Food 53.8 bil.
 - Cars/Trucks 28.7 bil.
 - Clothing 22.0 bil.
 - Health Care 17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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© 2006 by
Target Market News Inc.

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Carol H. Williams appoints Ella Britton Vice President, Group Account Director

(February 15, 2006) The Oakland-based Carol H. Williams ad agency has appointed Ella Britton Vice President, Group Account Director for its Chicago office. She will oversee the agency’s work targeting the African-American consumer market for Procter & Gamble and Starwood Hotels and Resorts.

Ella comes to CHWA from Burrell where she was a Vice President and Account Management Director working principally on advertising, event and promotion programs for Toyota Motor Sales, USA.

Ella has 14 years of advertising account management experience. She began her career at J. Walter Thompson on the Kraft and Oscar Mayer accounts. Ensuing general market experience included stints on Motorola, Coca Cola and M&M Mars. Her transition to the AACM side of advertising occurred when she joined E. Morris Communications as the Account Supervisor on the national AACM Oldsmobile account.

In addition to being a multi-dimensional advertising professional, Ella is also a classically trained soprano who has performed as a voiceover talent and jingle singer for brands such as Disney, McDonald’s and Anheuser Busch. Her industry recognition includes three Effies and the GM Alpha Award. 

She holds a B.B.A in Marketing from Loyola University and a M.S. in Advertising from the University of Illinois. Her affiliations include Alpha Kappa Alpha Sorority, Inc., the National Association for Female Executives, AFTRA/SAG and the Christ Universal Temple Girls Mentoring Program.

A native of the Windy City, Ella lives in Chicago with her husband, Paul Gibson, and their three pugs, Tasha, Frank and Billie.


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 12th Annual Edition Available 

Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

Story and statistics continued

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