The week of Feb. 6 – 12
Raven-Symoné, Steven Seagal and Shaq top the week’s cable shows

 (February 15, 2006) Thanks in part to the fame she already enjoys on the Disney Channel, former Cosby kid Raven-Symoné delivered to Lifetime the week’s top cable show in black households. “For One Night,” a fact-based story on a student’s effort to end segregated proms in Louisiana, was the only cable program to attract over 100,000 black households and a double-digit rating in the first week of February.

Stephen Segal’s “Exit Wounds” drew as many viewers as Shaq and the Miami Heat’s NBA matchup with the Dallas Mavericks. Both cablecasts attracted 88,000 homes according to Nielsen data, taking second and third positions respectively on the top 25.

TNT was the overall winner of the week with six shows on the list. Lifetime followed closely with five and USA had three. Conspicuously absent from the list was BET, which may be feeling the competitive heat of Black History Month offerings from channels that usually don’t focus on programming of African-American interest. The total audience for the top 25 cable shows increased by 18 percent over the previous week from 1.1 million to 1.3 million.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs

Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks.


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news