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Former Moet Hennessy exec Noel Hankin joins Diversity Affluence as
Partner
 (February
13, 2013) Andrea Hoffman, founder and chief executive officer of
Diversity Affluence, has announced that Noel Hankin, has joined the firm
as a Partner. Diversity Affluence is a diversity research, marketing
communications and business development consultancy that uniquely helps
businesses market to affluent, aspirational and influential ethnic
consumers, also known as Royaltons. Hankin is nationally known as an
expert in multicultural marketing to some of the world's most successful
brands, as well as former counsel to President William J. Clinton
"Noel brings extensive experiences to Diversity Affluence," Hoffman
says. "As a powerhouse of ideas and energy, Noel will help to guide the
domestic and global growth agendas for my company and for our clients'
businesses." Beyond multicultural marketing, Noel brings extensive
experience in the areas of diversity/multicultural coaching for
management and as a diversity growth confidant for CEO's.
Hankin is a marketing professional with more than 35 years experience at
major advertising agencies and beverage companies managing a number of
the world's best-known brands. He currently is a consultant to Moët
Hennessy USA where he previously served as senior vice president of
Multicultural Relations. In this role his leadership continues to help
brands such as Hennessy and Moët & Chandon enjoy above average usage
among multicultural consumers.
At Miller Brewing Company, Hankin led the Miller Lite brand with a
marketing budget of more than $150 million to three consecutive years of
record sales.
As well known in the philanthropic world, as in business, Hankin
co-founded the Thurgood Marshall College Fund in 1987, which has raised
more than $80 million and provided scholarships for over 10,000
students. In 1994, President Clinton appointed Hankin to his Board of
Advisors on Historically Black Colleges and Universities, where the
marketing executive and philanthropist provided counsel to the President
for seven years. Hankin is the Immediate Past Chair of the New York
Urban League and a lifetime member of the NAACP.
A native of Kingston, Jamaica, Hankin received a Bachelor's degree from
Queens College and a Marketing Certificate from the prestigious Wharton
School of Business at the University of Pennsylvania. He currently lives
in Manhattan with his wife Gwendolyn, to whom he has been married for 38
years.
As the only company of its kind, Diversity Affluence is a New York-based
diversity research, marketing communications and business development
consultancy that helps brands and businesses understand and market to
affluent, aspirational and influential ethnic consumers-a group coined
as "Royaltons." For more than 25 years, Andrea Hoffman, Diversity
Affluence's founder and chief executive officer, has been a marketing
strategist and trend forecaster.
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