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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Former Moet Hennessy exec Noel Hankin joins Diversity Affluence as Partner

(February 13, 2013) Andrea Hoffman, founder and chief executive officer of Diversity Affluence, has announced that Noel Hankin, has joined the firm as a Partner. Diversity Affluence is a diversity research, marketing communications and business development consultancy that uniquely helps businesses market to affluent, aspirational and influential ethnic consumers, also known as Royaltons. Hankin is nationally known as an expert in multicultural marketing to some of the world's most successful brands, as well as former counsel to President William J. Clinton

"Noel brings extensive experiences to Diversity Affluence," Hoffman says. "As a powerhouse of ideas and energy, Noel will help to guide the domestic and global growth agendas for my company and for our clients' businesses." Beyond multicultural marketing, Noel brings extensive experience in the areas of diversity/multicultural coaching for management and as a diversity growth confidant for CEO's.

Hankin is a marketing professional with more than 35 years experience at major advertising agencies and beverage companies managing a number of the world's best-known brands. He currently is a consultant to Mot Hennessy USA where he previously served as senior vice president of Multicultural Relations. In this role his leadership continues to help brands such as Hennessy and Mot & Chandon enjoy above average usage among multicultural consumers.

At Miller Brewing Company, Hankin led the Miller Lite brand with a marketing budget of more than $150 million to three consecutive years of record sales.

As well known in the philanthropic world, as in business, Hankin co-founded the Thurgood Marshall College Fund in 1987, which has raised more than $80 million and provided scholarships for over 10,000 students. In 1994, President Clinton appointed Hankin to his Board of Advisors on Historically Black Colleges and Universities, where the marketing executive and philanthropist provided counsel to the President for seven years. Hankin is the Immediate Past Chair of the New York Urban League and a lifetime member of the NAACP.

A native of Kingston, Jamaica, Hankin received a Bachelor's degree from Queens College and a Marketing Certificate from the prestigious Wharton School of Business at the University of Pennsylvania. He currently lives in Manhattan with his wife Gwendolyn, to whom he has been married for 38 years.

As the only company of its kind, Diversity Affluence is a New York-based diversity research, marketing communications and business development consultancy that helps brands and businesses understand and market to affluent, aspirational and influential ethnic consumers-a group coined as "Royaltons." For more than 25 years, Andrea Hoffman, Diversity Affluence's founder and chief executive officer, has been a marketing strategist and trend forecaster.


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