MPA survey shows black magazine audience healthy and growing

(February 11, 2008) Magazine Publishers of America (MPA) has issued a new edition of the "African-American/Black Market Profile," a compendium of the most up-to-date research collected to arm publishers, their advertisers, as well as retailers with invaluable market data to help them better target the increasingly diverse U.S. population.  This is part of a series of profiles devoted to exploring the opportunities in targeting various demographic segments in America.

First published in 2003, the 2008 edition of the African-American/Black Profile features the following market highlights:

- The percent of African Americans who read magazines (86%) is virtually the same as that of the total magazine-reading population. African Americans read more issues per month than general market: 11 issues versus eight issues.

- Black buying power will pass over one trillion dollars in the year 2012.

- When looking at African-American magazine advertising engagement, research shows that the group recalled ads on average 9% more, and took action in response to advertising 15%, more than all readers did.

- African-American teens, who are a major influence in today's mainstream culture -- especially in music, sports and fashion -- spend an average of $96 dollars monthly, 20% more per month than the average U.S. teen.

- From 2002 to 2006, there were 85 new magazine launches targeting African Americans.

- The African-American population is expected to grow faster than the U.S. average over the next five years, a 6.7% projected increase between 2007 and 2012.

- African Americans are more likely than the average U.S. consumer to respond to a company's efforts to be more environmentally responsible.

The Market Profiles gather and synthesize the most recent findings from dozens of sources in order to help marketers communicate more effectively with these important consumer segments. The series includes profiles of the Asian-American, Hispanic/Latino and Teen markets. The entire series is available for download at www.magazine.org/marketprofiles.


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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

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America report

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