'Idol,' Grammys put talent competitions at top of viewing by black households

(February 14, 2006) With football officially over as far as the leading networks are concerned, black viewing habits got back to normal. For the first week in February, talent competitions -- of pros and amateurs -- took the top three of the top ten. "American Idol" returned to first and third positions, split by the "Grammy Awards." Tuesday's "Idol" and the Grammys had ratings of 21.6 and 21.4 respectively.

The five million-plus households that "Idol" attracted helped Fox's "House" to return to the list. Fox, UPN and CBS all had three winners. The overall number of black homes watching the top ten primetime shows settled down to solid 22 million, down 28 percent from the Super Bowl-inspired 31 million of the previous week.

 Rank | Program | Network | Rating | # of Homes
Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
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