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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Colgate-Palmolive acknowledges Black History Month with Children's Health Fund effort

(February 13, 2013) In recognition of Black History Month, Colgate-Palmolive has partnered with the Children's Health Fund to launch its "Honor Your Past. Treasure Your Health" campaign.

Now through March 15, families will be empowered to celebrate their heritage by working towards a healthier future with free health and wellness tips online. By logging onto, visitors will be encouraged to share these tips via Facebook, Twitter or Google+. For every tip shared, Colgate will donate $1.00 to the Children's Health Fund.

"Colgate remains committed to improving the health and well-being of our consumers," said Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive. "As a long standing supporter of the Children's Health Fund, we're proud to join forces to celebrate Black History Month by empowering African American families to adopt healthier lifestyles."

The donations raised through online participation will directly benefit the Children's Health Fund mission to providing health care to some of the nation's most disadvantaged children in rural and urban communities. With 50 mobile medical and dental clinics, the Children's Health Fund national network has brought health care services to 350,000 children to date.

"We are excited to partner with Colgate this Black History Month, for we share the common goal of improving family health throughout the U.S.," said Karen Redlener, Executive Director of the Children's Health Fund. "Busy families often need extra support to lead a healthy lifestyle, and this new campaign encourages consumers to share and discuss healthy tips with loved ones, while also supporting our organization's work.

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Polling of Black voters by NAACP reveal attitudes and trends unreported by media

New Ford multicultural ad campaign from UniWorld features Tupac Shakur poem

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Nielsen appoints Lamont Robinson Vice President of Supplier Diversity

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