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Colgate-Palmolive acknowledges Black History Month with Children's
Health Fund effort
(February 13, 2013) In recognition of Black History Month,
Colgate-Palmolive has partnered with the Children's Health Fund to
launch its "Honor Your Past. Treasure Your Health" campaign.
Now through March 15, families will be empowered to celebrate their
heritage by working towards a healthier future with free health and
wellness tips online. By logging onto www.Colgate.com/Treasure, visitors
will be encouraged to share these tips via Facebook, Twitter or Google+.
For every tip shared, Colgate will donate $1.00 to the Children's Health
Fund.
"Colgate remains committed to improving the health and well-being of our
consumers," said Carla Kelly, General Manager, U.S. Multicultural
Marketing, Colgate-Palmolive. "As a long standing supporter of the
Children's Health Fund, we're proud to join forces to celebrate Black
History Month by empowering African American families to adopt healthier
lifestyles."
The donations raised through online participation will directly benefit
the Children's Health Fund mission to providing health care to some of
the nation's most disadvantaged children in rural and urban communities.
With 50 mobile medical and dental clinics, the Children's Health Fund
national network has brought health care services to 350,000 children to
date.
"We are excited to partner with Colgate this Black History Month, for we
share the common goal of improving family health throughout the U.S.,"
said Karen Redlener, Executive Director of the Children's Health Fund.
"Busy families often need extra support to lead a healthy lifestyle, and
this new campaign encourages consumers to share and discuss healthy tips
with loved ones, while also supporting our organization's work.
Go to Target Market News homepage
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