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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Los Angeles Dodgers name Walton Isaacson advertising/marketing agency of record

(February 12, 2013) The Los Angeles Dodgers have announced that Walton Isaacson (WI) has been named the team's advertising/marketing agency of record for 2013. WI will report to Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen.

"The Dodgers are excited to welcome Walton Isaacson to the team," said Rosen. "We look forward to the start of Dodger baseball and a working relationship with WI that will help to elevate our club's marketing and creative objectives."

"We're thrilled to be associated with one of the world's most iconic sports franchises," states Aaron Walton, co-founder of WI. "The Dodgers are essential to the lifeblood of Los Angeles, and we look forward to working with Lon Rosen and his colleagues in what is truly an exciting new era at Chavez Ravine."

Walton Isaacson, one of Advertising Age's Small Agencies of the Year, leapt from eighth to second place in Black Enterprise's June 2012 annual ranking of the most successful black-owned advertising agencies in the United States.

Founded in 2005 by industry leaders Aaron Walton and Cory Isaacson, Walton Isaacson is an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo. With an expertise in leveraging sports, entertainment and pop-culture, as well as cultural expertise in African American, Hispanic and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives.

WI has built a world-class agency to help brands build their relationship with consumers; some of these brands include Lexus, Charitybuzz, One.org, Avión Tequila, Jim Beam's Courvoisier, Skinnygirl, Kilbeggan, Basil Hayden & Knob Creek Brands, Verizon Wireless, General Mills, Unilever's Clear, Axe, Dove & Degree Brands, Aquafina and Samsung.


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