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Los
Angeles Dodgers name Walton Isaacson advertising/marketing agency of
record
(February 12, 2013) The Los Angeles Dodgers have announced that Walton
Isaacson (WI) has been named the team's advertising/marketing agency of
record for 2013. WI will report to Executive Vice President and Chief
Marketing Officer, Los Angeles Dodgers, Lon Rosen.
"The Dodgers are excited to welcome Walton Isaacson to the team," said
Rosen. "We look forward to the start of Dodger baseball and a working
relationship with WI that will help to elevate our club's marketing and
creative objectives."
"We're thrilled to be associated with one of the world's most iconic
sports franchises," states Aaron Walton, co-founder of WI. "The Dodgers
are essential to the lifeblood of Los Angeles, and we look forward to
working with Lon Rosen and his colleagues in what is truly an exciting
new era at Chavez Ravine."
Walton Isaacson, one of Advertising Age's Small Agencies of the Year,
leapt from eighth to second place in Black Enterprise's June 2012 annual
ranking of the most successful black-owned advertising agencies in the
United States.
Founded in 2005 by industry leaders Aaron Walton and Cory Isaacson,
Walton Isaacson is an independently held, certified minority-owned full
service agency, with offices in Los Angeles, New York, Chicago and
Tokyo. With an expertise in leveraging sports, entertainment and
pop-culture, as well as cultural expertise in African American, Hispanic
and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency
can achieve bottom-line focused corporate marketing objectives.
WI has built a world-class agency to help brands build their
relationship with consumers; some of these brands include Lexus,
Charitybuzz, One.org, Avión Tequila, Jim Beam's Courvoisier, Skinnygirl,
Kilbeggan, Basil Hayden & Knob Creek Brands, Verizon Wireless, General
Mills, Unilever's Clear, Axe, Dove & Degree Brands, Aquafina and
Samsung.
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