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Oprah's tweet to millions of Twitter followers draws fire from Nielsen
(February 13, 2012) A simple 55-character Twitter message to her nine
million followers put Oprah Winfrey in hot water because she mentioned
the unmentionable if you are a television figure with her kind of
influence -- that is the words, "Nielsen box."
On Sunday night, at the same time that the Grammy Awards were airing,
Winfrey tweeted "Every 1 who can please turn to OWN especially if u have
a Neilsen box." It was an attempt to get as many viewers as possible for
her interview show, "Oprah's Next Chapter."
Such a directive, especially from a megastar like Winfrey, was
guaranteed to draw the ire of the Nielsen Co., which takes any attempt
to influence the habits of households in its TV sample very seriously.
The New York Times reported that Winfrey removed the posting the
following day after Nielsen contacted officials at OWN. "I intended no
harm and apologize for the reference," she said in a statement.
An asterisk will be placed besides the Nielsen data for OWN's ratings
with a note that figures may have been impacted by a "possible biasing
effect."
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