ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
Copyright (c) 2007 by Target Market News Inc. All rights reserved
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Suite 210
Chicago, IL 60604
t. 312-408-1881
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info@targetmarketnews.com
Cable TV
Ratings for Week of Feb. 4 - 10
Super Tuesday coverage keeps CNN among favorites; USA week's top network
(February
13, 2008) The stakes for Barack Obama in last week's Super Tuesday primary
races had enough black households' attention to again place CNN's
three-hour coverage among the most popular cable programs. Not that the
news channel didn’t have competition; two of BET's three shows on the
chart also aired on Tuesday.
MTV took the No.1 spot with "Making The Band" and TBS' "House of Payne"
block claimed second through fourth positions.
USA was the most watched network among the top 25 with five programs to
its credit. TBS was second with four. CNN and BET both had three.
The total number of black viewers watching the top 25, according to
Nielsen Media Research, was 22.8 million. That’s drop of 16 percent from
the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
1
MAKING THE
BAND 4
MTV
9.6
1,544
2
HOUSE OF
PAYNE
TBS
9.2
1,374
3
HOUSE OF
PAYNE
TBS
8.8
1,309
4
HOUSE OF
PAYNE
TBS
8.7
1,235
5
WWE
ENTERTAINMENT
USA
7.6
1,180
6
HOUSE OF
PAYNE
TBS
7.7
1,213
7
MOVIE OF THE
WEEK
BET
7.1
1,190
8
THE FIRST 48
A&E
7.0
795
9
WWE
ENTERTAINMENT
USA
6.8
1,042
10
THATS SO
RAVEN
DISNEY
6.9
915
11
MOVIE OF THE
WEEK
BET
7.0
816
12
NBA REG
SEASON SUN
ESPN
6.2
794
13
CHICKEN
LITTLE
DISNEY
6.9
903
14
FLAVOR OF
LOVE 3 CAST SP
VH1
5.8
715
15
ELECTION
CENTER: SUPER TUE
CNN
6.1
652
16
ELECTION
CENTER:SUPER TUE
CNN
5.7
680
17
THE FIRST 48
A&E
5.7
679
18
LAW & ORDER:
SVU
USA
5.5
721
19
LAW & ORDER:
SVU
USA
5.6
684
20
PHINEAS AND
FERB
DISNEY
5.8
823
21
LAW & ORDER:
SVU
USA
5.3
735
22
TOP 25
DANCERS ALL TIME
BET
5.2
856
23
NBA
BASKETBALL
TNT
5.5
659
24
ELECTION
CENTER: SUPER TUE
CNN
5.2
654
25
AMERICAS
BEST DANCE CREW
MTV
5.4
676
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS
PUBLICATION
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