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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation's top African-American ad agencies

Click here for advertising information

Click here to subscribe
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 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 

 

The CW's 'Girlfriends' quietly gets the ax; Series ends without finale

From BlackTalentNews.com
(February 13, 2008) The CW network quietly cancelled the long-running series "Girlfriends".  Monday night's two episodes were the last episodes ever - no goodbye, no farewell, no finale. Cast members were notified by telephone by creator Mara Brock Akil that the network had decided to end the show. 

"The prolonged strike has changed business conditions and our programming strategy for the balance of the 2007/08 season. To better focus its creative and financial resources, The CW will only resume production on shows that are in consideration for renewal next year. As a result, we will not order additional episodes of the long-running comedy, `Girlfriends,' which planned to conclude its 8-year run at the end of this season. This was a very difficult decision for us, and was based solely on the considerable cost to license each episode in an extremely unusual business environment," read a statement issued by The CW.

The series, produced by Kelsey Grammer, was in its eighth season and was one year way from being the longest-running African American sitcom in television history.  It starred Tracee Ellis Ross, Golden Brooks, Persia White, Jill Marie Jones, Reggie Hayes, Khalil Kain and Keesha Sharp.

Prior to the strike the series had nine remaining episodes to shoot.  Series star Tracee Ellis Ross directed the last episode.

The network is reportedly in discussions with Akil and the cast to bring closure to the show with a retrospective special to air this season.


Go to Target Market News homepage

 

 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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