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Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

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Keith Clinkscales' Shadow League names Yussuf  Khan VP of national ad sales

(February 8, 2013) Yussuf Khan has been named Vice President of National Ad Sales for The Shadow League, a new sports culture digital property founded by former ESPN executive Keith Clinkscales. In this position, Khan will be responsible for all aspects of sales including securing new business, expanding business with existing clients, developing affiliate partnerships and building out advertising operations for The Shadow League.

The Shadow League Digital, a multi-platform content creation company, is the sole-owner of TheShadowLeague.com, a site dedicated to presenting journalistically sound sports coverage with an honest cultural perspective that insightfully informs sports fans worldwide.

Khan, who began his career in sports media at ESPN in sales planning, has an extensive career in the media industry through senior sales positions at College Sports Television, Big Lead Sports and Interactive One. He joins The Shadow League from Interactive One, where as Vice President of Business Development, he was responsible for generating new revenue from a diverse list of accounts, including the pharmaceutical, CPG, financial and travel/leisure categories. 

"Yussuf has a proven track record as a seasoned ad sales executive with multi-media ventures," said Clinkscales. "I know he will be an asset to our team, and look forward to utilizing his extensive knowledge in digital sales to expand our brand."

Khan holds a Bachelors of Arts in Political Science from Trinity College, a Certificate in Sports Marketing from New York University and will receive an MBA in Media Management from Metropolitan College of New York in 2013.

In January, award-winning content producer Keith Clinkscales announced the launch of the new online destination dedicated to serving sports fans as well providing in depth articles on topical issues of the day. TheShadowLeague.com delivers engaging, insightful and entertaining coverage of the intersection of sports, pop culture and race.

"We are creating an online community of thought leaders and tastemakers who understand that sports, pop culture and race are common threads that are intricately interwoven into many aspects of life," said Clinkscales. "TheShadowLeague.com is a platform where a dialogue about these subjects and how they co-mingle with each other is fostered. We aim to delve into areas of culture and perception that are often overlooked, under-reported or simply dismissed."

ESPN announced a relationship with The Shadow League that consists of funding as well as the potential to develop various content opportunities. The Shadow League remains an independent company with its own editorial voice.

For more information about The Shadow League, please visit http://www.theshadowleague.com.


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