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UWG agency announces executive appointments for Greg Edwards, Matilda Ivey

(February 9, 2015) UWG kicked off the year with two new executive appointments and a new head of Digital Strategy. Greg Edwards (left) will be the new SVP/Director of Client Services and Managing Director of the Dearborn office. Matilda Ivey rejoins the agency as Vice President and Director of Client Services and New Business, and Melissa Davis is the new VP/Director of Digital Strategy.
"We are excited to have Greg, Matilda and Melissa join the UWG team," said Monique L. Nelson, chair and CEO of UWG. "They come very experienced and highly skilled, with impressive results throughout their careers. Furthermore, they bring the right qualities and experiences to help strengthen and further the direction of UWG. I could not be more excited about our agency at this time."

UWG has connected Ford/Lincoln to African American and other multicultural consumers for nearly 30 years. Edwards, who joined the agency last June, will be the lead on the automotive giant's UWG business. A results-oriented marketing executive with 25 years of brand marketing experience, he has developed advertising and marketing campaigns for Fortune 500 companies, including Coca-Cola, McDonald's, Frito Lay, Quaker and Gerber, among others.

Most recently, Edwards worked as senior vice president and account director for the Leo Burnett Group, where he provided client research and insight on newly acquired clients while maintaining and growing business with the agency's existing clients, including Samsung, McDonald's and Allstate.
Matilda Ivey (left) will head all other agency accounts as well as helm new business.  She is a senior advertising professional with more than 15 years' experience in building and leading integrated marketing campaigns across a broad category of Fortune 100 clients. Ivey has expertise in the total multicultural market space, assisting brands in creating opportunity in the Asian, Black, Hispanic and LGBT segments.

Within the multicultural space, Matilda has worked at agencies such as Matlock Advertising, Walton Isaacson, and Vigilante, developing multi-channel engagement programs utilizing traditional, social, experiential and new digital platforms. At UWG, she will be the lead on accounts covered by the agency's New York and Atlanta offices, which include Colgate-Palmolive, The Home Depot, U.S. Marines and Amtrak, among others.
In addition to Edwards and Ivey, Melissa Davis (left) joined UWG late December as VP and Director of Digital Strategy, working mostly on the Ford and Lincoln brands. Melissa has been active in the digital space for over 20 years in various marketing and management initiatives, working with a large portfolio of products and services in various organizations, from startups to expansions to mergers. She has established digital processes and practices for a number of brands, including AT&T, GM, Volkswagen, British Telecom Entertainment, Pulte, DelWebb, Kmart, The Limited Company, Best Buy and Jos. A. Bank.

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