|HOME | STATS | PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US|
Bounce TV starts year with double-digit viewership gains for January
(February 6, 2015) Bounce TV roared into the New Year as the nation's first-ever and rapidly-expanding broadcast television network for African Americans delivered its most-watched month in network history for January 2015.
For the month, Primetime viewership for Bounce TV grew significantly in Households and targeted sales demos with increases of +17% among HHs (175K), +23% among P25-54 (106K) and +22% among Viewers 2+ (241K).*
On Janurary 5, the network launched a new sitcom programming block of four popular off-network series leading into prime time: Roc (5-6:00 p.m.), The Parent 'Hood (6-7:00 p.m.), A Different World (7-8:00 p.m.) and The Hughleys (8-9:00 p.m.). Since its debut, the 5:00-9:00 p.m. block is up +25% in HHs (142K), +14% in Total Viewers (182K), +27% in A18-49 (71K) and +9% in A25-54 (72K).**
The premiere telecast of Off The Chain: Rodney Perry on Tuesday, Jan. 13 at 9:00 p.m. ET has become Bounce TV's most-watched original to date. The telecast delivered 256K Households (+64%), 138K A18-49 (+42%) and 162K A25-54 (+51%).***
Bounce TV is solidly the #2 ranked African-American targeted network in Primetime and Total Day in HHs, Total Viewers and P25-54.****
Bounce TV targets African American adults with a programming mix of original and off-network series, theatrical motion pictures, documentaries, specials and game shows. Bounce TV is currently seen in 90 markets, including all of the top African American television markets, 90% of African American television homes and 73% of the total television homes in the United States.
Source: Nielsen L+SD | *Jan. 2015 (12/29/14-1/25/15) vs. Dec. 2014 (12/1/14-12/28/14). **1/5/15-1/25/15 vs. 12/8/14-1/4/15 | ***OTC Presents: Rodney Perry 1/13/15 vs. 12/16/14-1/6/15 | ****Jan'15 (12/29/14-1/25/15)
Go to Target Market News homepage
RECENT NEWS STORIES
Black TV Ratings for Week of January 12 - 18 Six million Black viewers for Fox's 'Empire' keeps drama at No.1 on the Top 25
'The Nightly Show with Larry Wilmore' has solid debut on Comedy Central
Black business leaders expand campaign of free tickets for students to see 'Selma'
Black Cable TV Ratings for Week of January 5 - 11 OWN's 'Have, Have Nots' wins tight race for week's most watched cable show
Black TV Ratings for Week of January 5 - 11 Record-breaking debut for 'Empire' pushes Fox to No. 2 network in black homes
Sister 2 Sister magazine ceases printing, will focus on development of Website
Intel initiative to encourage diversity in technology is backed with $300 million fund
McDonald's USA announces new brand vision focused on 'a little more lovin'
Interactive One acquires Russell Simmons' GlobalGrind to reach more Millennials
BET Networks promotes Stephen Hill to new post of President of Programming
Leslie Wingo elevated to President and CEO of Sanders\Wingo advertising agency
PepsiCo furthers commitment to Marcus Graham Project as sponsor of boot camp
Walton Isaacson named by Macy's as ad agency for its multicultural marketing
Rev. Jesse Jackson releases remarks made before Microsoft shareholders meeting
Black TV Ratings for Week of November 3 - 9 Gap between blacks watching 'Scandal' and Sunday Night Football got bigger
Bounce TV debuts third season of its stand-up comedy series 'Off The Chain' tonight
Black Enterprise assigns new roles to senior executives Dingle and Edmond
The 15th annual MAAX Summit to unveil five new African-American research studies
PBS names former BET exec Marie Nelson Vice President, News & Public Affairs
Washington Informer marks its 50th anniversary with video series, '50 Influencers'
BET founder Bob Johnson returns to media business with Urban Movie Channel
Click here for more recent news stories and our news archive
TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2015 All rights reserved
firstname.lastname@example.org Supplier Services