HOMESTATS PUBLICATIONS | REGISTER | ADVERTISE | ARCHIVE | ABOUT US | CONTACT US



 Search the Archives of Target Market News
____________________________________

NOW FOLLOW US ON

 
Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses


Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site, blackbusinesschicago.com, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending



The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...

______________________

STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?

 

Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media










































































 

New owners, BCDT & Associates, close deal on purchase of Heart & Soul magazine

(February 7, 2012) Heart & Soul magazine, the 18-year-old national wellness publication, has been purchased by Brown Curry Detry Taylor & Associates, LLC (BCDT), a media content company based in Silver Spring, Md. Clarence I. Brown, BCDT president and CEO, announced today that the company acquired all assets  of Heart & Soul Enterprises, LLC, the parent company of the magazine, from its owner, Edwin V. Avent, a  Baltimore-based businessman.

"We are excited about our acquisition of this important brand and readers will quickly notice a revamped, first-rate  print edition and more engaging digital version of
Heart & Soul," said Brown. "We will focus on repositioning the  brand back to fitness, health and wellness and broadening the content, the audience, and the advertisers."

Heart & Soul has historically targeted African-American women. In one of its first moves, BCDT will broaden the  magazine's audience to include all women of color, one of the fastest growing segments in the nation. Racial and  ethnic minorities constituted 91.7 percent of the U.S. population growth between 2000 and 2010 and are projected to  make up a majority of the country's population by 2042. By broadening its audience, Heart & Soul becomes the  only national publication that targets multicultural women ages 21 to 55 in the health, fitness and wellness category.

"When you look at the statistics and see the significant health disparities that exist between Caucasian women and  women of color, you look for ways to close those health gaps," Brown explained. "Women of color are  disproportionately affected by a number of diseases and health conditions and many of those problems can be  avoided or minimized through optimizing nutrition and regular physical activity.
Heart & Soul will provide readers  valuable information, expert advice and relevant resources that will help reduce the disparities and improve the lives  of all women of color."

BCDT, which stands for Brown, Curry, Detry and Taylor, was formed by four highly-respected media and marketing  veterans: Clarence I. Brown, George E. Curry, Patrick H. Detry and Pamela E. Taylor. All the principals have past  ties to
Heart & Soul. Brown was responsible for daily management of the magazine when it was owned by BET,  Curry was editor of Emerge when Heart & Soul was part of the BET magazine group and Detry and Taylor provided  consulting services to Edwin Avent, the former owner.

"It helps that all of us are familiar with our new acquisition," explained Brown. "Because we have a history with  
Heart & Soul, we are uniquely positioned to take it to a higher level."

Heart & Soul was first published in 1993 as part of a joint venture between Reginald Ware and Rodale Press. It was  later owned by BET, Vanguarde Media and, more recently, Edwin V. Avent. The new owners have relocated the  magazine's headquarters from Baltimore to Silver Spring, Md.

M.A. Graham & Associates was responsible for identifying and attracting the capital to complete the transaction.  Garland Group LLC provided financial services support during the acquisition.

About BCDT Principals  
Clarence Brown, President and CEO
-- Brown managed the Black Entertainment Television (BET) magazine  group that once included Heart & Soul, Emerge, YSB and BET Weekend. He was Vice President of Operations and  Associate Publisher of the BET Publishing Group and responsible for managing an annual budget of $15 million.  Brown was also instrumental in creating MSBET, a joint venture between BET and Microsoft. Prior to joining BET,  Brown worked for Time magazine for 12 years, serving as Makeup Manager, Manager for Special Advertising, and  Traffic Manager for Time U.S.

George E. Curry, Executive Vice President, Content -- Curry is the former editor-in-chief of Emerge magazine and the National Newspaper Publishers Association News Service (NNPA). He was also a reporter for Sports  Illustrated and the St. Louis Post-Dispatch before serving as a Washington correspondent and New York bureau  chief for the Chicago Tribune. Curry was elected president of the American Society of Magazine Editors, the first  African-American to hold the association's top post. He is a syndicated columnist and author of three books.

Patrick H. Detry, Executive Vice President, Advertising -- Detry worked at some of the top ad agencies in the  world, including J. Walter Thompson, Benton & Bowles (now DMB&B) and UniWorld Group before moving to the  sales side of the business. He was the top sales person and Director of Ad Sales for BET Interactive, bringing in such  major advertisers as GM, Mercedes Benz, BMW, Ford, DaimlerChrylser and Nike. Prior to joining BET, Detry sold  advertising for Time, Redbook, USA Today, TV Cable Week, Sky Radio and Black Rock Digital.

Pamela E. Taylor, Executive Vice President, Marketing -- Taylor has spent more than 25 years directing strategic  marketing, promotions and advertising for such blue-chip companies as Spiegel, Sears, United Airlines, Hewlett-  Packard, Soft Sheen Products and McDonald's Corporation. For McDonald's, she served as Account Director for  The Marketing Store, the global promotional agency of the company. In that capacity, she managed all U.S.  Hispanic, African-American and Asian promotional sponsorships activations. She also worked in advertising,  managing key client accounts at Burrell Communications Group.

M.A. Graham & Associates specializes in identifying and securing growth and acquisition capital for small  businesses. The group works with experienced management teams seeking to acquire businesses or expand their  existing platforms. M.A. Graham & Associates acts as a strategic partner in assisting businesses to enhance  performance and create long-term value accretion. The owners have collective experience in excess of 50 years in  private equity, financial management and marketing. (www.magrahamandassociates.com)


Go to Target Market News homepage


RECENT STORIES
ING study finds African-Americans rely on Internet, media for investment info

Latest Florida Black Marketing Guide a resource to tap state's $52 billion market

Commonground makes its debut as agency for Illinois Lottery with Super Bowl spot

Don Cornelius remembered for changing the image and course of blacks in television

National survey asks African-Americans what's missing from their TV choices

"Soul Train" creator Don Cornelius found dead at his Sherman Oaks, Calif. home

Melissa Harris-Perry is latest addition to African-American hosts on MSNBC

Al Wellington, pioneering researcher of African American consumers, dies at 63

Nationally syndicated Cafe Mocha Radio signs agreement with Cumulus Media

Amtrak renews agency assignment with IMAGES USA for three more years

Wall St. Project Summit hosts public panel to examine state of media ownership

Click here for more recent news stories and our news archive

Return to top of page

 










































































 




 

TARGET MARKET NEWS
228 S. Wabash Ave.
Chicago, Il 60604
312-408-1881
Copyright (c) 2012 All rights reserved

info@targetmarketnews.com                                                                                                                                                                                                                             Supplier Services