Africast TV Network partners with On Command with movies for U.S. hotels

(February. 6, 2006) Africast Television Network, a U.S. based entertainment network, announced today an agreement with On Command to exclusively offer African movies in 450,000 U.S. hotel rooms during Black History Month. From February 1 to February 28, On Command, a Liberty Media company that supplies in-room video-on-demand to over 1 million hotel rooms in North America, will show popular, African movies which Africast is currently featuring on its online TV network at www.africast.com.

Participating hotels include Marriott, Renaissance, Residence Inn, Courtyard, Towneplace Suites, Springhill Suites, Hyatt, Wyndham, Loews, W, Sheraton, Holiday Inn, and Four Seasons.

"These partnerships are important milestones in fulfilling our mission to provide a global voice for Africans to tell their own stories to the world," says John Sarpong, Africast Chairman and CEO. "As the premier source of Pan African media content, we're excited to offer our viewers with programming and games that reflect the diversity of African culture and lifestyle."
 
Africast is also making history with game developer Rapid Reality as the first provider of an African-themed online videogame. Later this year it will release its first African-themed online video game, "Africa", in partnership with video game developer Rapid Reality. The game is the first Massively Multiplayer Online Role-Playing Game (MMORPG) that will feature an African theme, characters and history.

Set in 13th century Africa, tens of thousands of gamers from all over the globe will be able to log on and experience the rich history, mythology and folklore of Africa. "Africa" will use the latest 3-D gaming technology to create an interdependent world where players can become wealthy traders or mighty warriors, raise families or rule empires. A preview of the game can be seen at www.africast.tv/games.

Africast Home Television broadcasts live, high-quality television from major African broadcasters in countries such as Ghana and Nigeria, with more countries continuously being added. Africast TV online subscribers can watch, real-time or on-demand, a variety of African news, sports and entertainment on any Internet-enabled device: from home computers and online-enabled television sets, to office laptops and mobile phones.

The Company is in discussions with several satellite and cable providers to offer the AHT and Africast Movie & Entertainment Channels as premium subscription channels beginning as early as April.


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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.

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