NEW WEEKLY FEATURE
The week of Jan. 30 – Feb 5
Basketball and Disney claim most watched cable programming for the week

(February 8, 2006) Basketball and “The Mouse” led the most watched cable programs by black households during the first week of February. The NBA pushed TNT to first and second place on the top 25 cable favorites, and the league racked up four of the top five spots. However, the Disney channel managed to improve its strong showing last week. Its regular programs claimed five winners overall and trumped most of the movie offerings on the list. BET’s movie of the week kept the channel in the top ten after its coup last week of taking the top three spots.

The Lifetime Channel, TNT, USA and BET each had three winners on the top 25. The total audience for the top 25 shows dropped by 23 percent from 1.5 million black households to 1.1, according to Nielsen figures.

Top 25 Cable Shows in Black Households

 Rank | Title of Program | Network | % of AA HHs | No. of HHs


 Source: Nielsen Npower. Rank based on Household Projection
African American Ratings and Projections are based on 13.3 million TV homes.
For inclusion in the Rankings, Telecast must be Promoted as Distinct Programs and be of 5 minutes minimum duration. All Telecasts indicated as Breakouts are excluded from this Report.
This report includes only those cable networks who supply program names to the industry.
Any Network that does not supply program names is not included in the report.
Program Estimates for HBO, CINEMAX, SHOWTIME and THE MOVIE CHANNEL reflect only tuning to the Primary Plex or channel of these Networks.


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 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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