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AT&T 28 Days returns for a fifth year to celebrate Black History Month
 (February
5, 2013) AT&T has brought back 28 Days, a campaign that aims to motivate
consumers to take a forward look at Black History Month as they create
their own history. Celebrating its fifth anniversary, AT&T 28 Days
features a multi-city speaker series and concert tour with comedian and
radio personality Rickey Smiley serving as host. The speaker series and
concert tour blends together a roster of performers, thought leaders and
innovators that are taking a forward look at making history. Learn more
about AT&T 28 Days at
www.att.com/28days.
"We believe it's what you do, with what we do, which is why 28 Days
keeps coming back. AT&T 28 Days is five years strong because of the
response and support we've received from our African American
consumers," said Jennifer Jones, vice president of Diverse Markets, AT&T
Mobility and Consumer Markets. "Each year, we look at new ways to move
people to act on their dreams today. By adding new speakers and musical
performances to 28 Days, we hope the campaign remains fun and relevant."
With Smiley at the helm as the new host of AT&T 28 Days, audiences are
sure to be entertained this Black History Month. Accompanying Smiley on
the 2013 speaker series and concert tour is a lineup of some of today's
influential leaders and trendsetters who will provide their perspectives
on how consumers can come together to shape their own future. Also new
for 2013, the campaign will showcase musical performances from R&B
sensation, Elle Varner.
"I feel honored to be involved with 28 Days because it gives me the
opportunity to speak candidly about the importance of our history and
share the stage with other individuals who are taking that forward look
at making history," said Rickey Smiley.
AT&T 28 Days will kick off in Washington, D.C. at the Lincoln Theatre on
Thursday, Feb. 7. The keynote speaker for the Washington, D.C. event is
hip-hop commentator, activist and author Kevin Powell. Other stops on
the AT&T 28 Days speaker series and concert tour includes:
Corvida Raven, tech guru, blogger and entrepreneur; Carolina Theatre;
Wednesday, Feb. 13 in Durham, N.C.
MC Lyte, hip-hop icon and pioneer female lyricist; Tabernacle Theater;
Thursday, Feb. 21 in Atlanta, Ga.
Jeff Johnson, social activist and political commentator; Millennium
Centre; Wednesday, Feb. 27 in Detroit, Mich.
The speaker series events are free and open to the general public and
tickets are available at att.com/28days on a first come first serve
basis.
As part of this year's campaign, AT&T has added a 28 Days to Inspire
photo sharing contest at 28daystoinspire.com that allows consumers to
submit and share photos of their inspirational moments for a chance to
win a grand prize of $1,000 to purchase tickets to any Live Nation
concert in the U.S. taking place in 2013, and $1,000 cash. On the
website, consumers will be able to submit their photos through Facebook,
Twitter and Instagram. The contest runs from January 21 and continues
throughout the month of February. All submissions will be judged based
on creativity, uniqueness and their relevance to Black History Month.
Only one entry can be made per person.
A complete list of contest rules can be found at att.com/28days. Also
on the site, consumers can check out the complete AT&T 28 Days speaker
series tour schedule and register for the speaker series events.
The AT&T 28 Days campaign is just one of the ways AT&T supports the
African American community. AT&T's continued sponsorship of programs
such as the AT&T Nation's Football Classic™, the AT&T HBCU Tailgate Tour
featuring Russ Parr and Rickey Smiley, 2013 Trumpet Awards and 2013
Stellar Awards showcase the company's longstanding commitment to
investing in programs that educate and empower its diverse consumers.
For more information about AT&T 28 Days and AT&T's Black History Month
programs, visit att.com/28days.
No purchase necessary to enter or win. Contest is open to legal
residents of 50 United States and the District of Columbia who are at
least 18 years of age (19 in Alabama and Nebraska, 21 in Mississippi).
Contest commences at 12:00 AM ET on January 18, 2013 and ends at 11:59
PM ET on March 1, 2013. Subject to Official Rules at http://twentyeightdays.att.com/Rules.aspx.
For method of entry, judging criteria and prize descriptions see
Official Rules. Sponsor: AT&T Mobility LLC, 1025 Lenox Park Blvd., NE,
Atlanta, Georgia 30319. Void where prohibited by law.
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