The Week of Jan. 30 – Feb.5
Five million black households were ready for some Super Bowl football

(February 7, 2006) Super Bowl XL  did what it always does – namely brought the television nation together like no other broadcast can. Some 90 million individuals watched the Pittsburgh Steelers defeat the Seattle Seahawks, and ten percent of that audience was African-American. Not only did the game draw 41.2 rating, but it also set up a scenario that almost never happens. For the first time, nine of the ten most popular programs in black homes were the also among the most popular with white viewers. Positions one through five were in identical order for blacks and whites.

ABC’s last hurrah in football delivered a lot of post-game revelers to “Grey’s Anatomy,” making it fourth with a 24.2 rating. Fox’s “American Idol” drew its usual three million black homes to capture fifth and sixth place. CBS had the 7-9 block. “Girlfriends” gave UPN is only winner for the week, and the only show that made black viewers different from their white counterparts. Thanks to the Super Bowl, the total number of homes watching the top ten for the first week of February ballooned by a third from 21 million to 31 million.

 Rank | Program | Network | Rating | # of Homes

 Source: Nielsen Media Research

 Number of homes shown in millions. Ranking
 based on percentage of black households.
 Shows are considered tied when rating
 (the percentage of black households) is
 identical


Go to Target Market News homepage

 

Click here to read more

________________________



_____________________________________________________________________________________


 12th Annual Edition Available 
Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
_________________________

  SUBSCRIBE TODAY! 


The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news