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Black Enterprise Business Report adds five NBC digital stations
(February 6, 2012) The Black Enterprise Business Report, the half-hour
nationally syndicated television program that spotlights successful
African American power players and business executives, will add five
new NBC digital broadcast stations to the show's growing affiliate list
beginning February 12, 2012.
The new market clearances added via the NBC Nonstop Network include KNSD-DT
in San Diego; KNTV-DT in San Francisco; KXAS-DT in Dallas-Fort Worth;
WNBC-DT in New York; and WTVJ-DT in Miami. Black Enterprise Business
Report already airs on NBC's Nonstop Network in the Chicago, Los
Angeles, Philadelphia and Washington, D.C. markets.
"We are delighted to partner with NBC-owned stations across the country
in carrying Black Enterprise Business Report," said BLACK ENTERPRISE
President & CEO, Earl "Butch" Graves Jr. "The addition of our program to
their digital Nonstop line-up is a decisive move to reach the nearly 38
million African Americans in this country who are vastly underserved by
current mass media. The NBC-owned stations understand this dynamic,
growing population is hungry for original programming and targeting this
demographic will diversify their audience and expand their overall
appeal to both audiences and advertisers alike."
"The addition of Black Enterprise Business Report to our Nonstop line-up
is an exciting opportunity to expand the offerings we provide and
connect with more viewers in our markets," said Meredith McGinn, Vice
President of Local Programming for NBC Owned Stations. "We are excited
to enhance our line-up with such an interesting program."
Now reaching 99% of U.S. black households airing in 210 total cable
network markets and on 64 broadcast stations nationwide, Black
Enterprise Business Report, hosted by Caroline Clarke, stands as the
only business news and executive lifestyle program to highlight
successful African Americans. The program offers an unduplicated mix of
one-on-one interviews with top black corporate executives, Wealth for
Life discussions on personal finance, Entrepreneur of the Week profiles
of successful small business owners, and Executive Style featuring the
hottest lifestyle trends and luxury living for today's consumer.
Launched in 2003 by New Millennium Media Partners, L.L.C., Black
Enterprise Business Report is a joint venture between Chicago-based
Central City Productions and Earl G. Graves Ltd, parent company of BLACK
ENTERPRISE magazine. In addition, New Millennium also produces Our World
with Black Enterprise, a half-hour nationally syndicated program focused
on African American entertainment and urban lifestyle.
Go to Target Market News homepage
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