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Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
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advertising information
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Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
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Copyright (c) 2007 by
Target Market News Inc.
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Cable TV
Ratings for Week of Jan. 28 - Feb. 3
The presidential debate rated high on the list of week’s top cable shows
(February
6,2008) With Barack Obama solidly locked in a two-way battle for the
Democratic presidential nomination, it should be no surprise that the Jan.
31 debate -- and the post-debate follow-up -- were among the highest rated
shows of the week. CNN pulled in 1.3 million viewers for both programs.
TNT's back-to-back block of "House of Payne" took the top three spots on
the top 25.
The week's winning network was Disney, which claimed six programs on the
list. TBS and TNT tied for second with four each. BET and CNN posted
three.
The total number of viewers for the top 25 shows, according to Nielsen
Media Research, was 27.4 million, a decline of four percent from the
previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | # of
Viewers
|
1 |
HOUSE OF PAYNE |
TBS |
14.1 |
2,309 |
|
2 |
HOUSE OF PAYNE |
TBS |
13.3 |
2,195 |
|
3 |
HOUSE OF PAYNE |
TBS |
11.2 |
1,797 |
|
4 |
ANDERSON COOPER 360 |
CNN |
10.9 |
1,389 |
|
5 |
CALIF DEM DEBATE |
CNN |
11.0 |
1,330 |
|
6 |
MAKING THE BAND 4 |
MTV |
9.8 |
1,382 |
|
7 |
HOUSE OF PAYNE |
TBS |
8.7 |
1,334 |
|
8 |
WWE ENTERTAINMENT |
USA |
8.4 |
1,258 |
|
9 |
WWE ENTERTAINMENT |
USA |
7.8 |
1,163 |
|
10 |
ANDERSON COOPER 360 |
CNN |
7.7 |
960 |
|
11 |
INCREDIBLES, THE |
DISNEY |
8.1 |
1,074 |
|
12 |
PHINEAS AND FERB |
DISNEY |
7.5 |
995 |
|
13 |
MOVIE OF THE WEEK |
BET |
7.5 |
918 |
|
14 |
LAW & ORDER |
TNT |
6.1 |
763 |
|
15 |
LAW & ORDER |
TNT |
6.0 |
838 |
|
16 |
THE FIRST 48 |
A&E |
6.0 |
670 |
|
17 |
BIG FAT LIAR |
DISNEY |
5.7 |
791 |
|
18 |
PHINEAS AND FERB |
DISNEY |
6.0 |
852 |
|
19 |
LIFE WITH DEREK |
DISNEY |
5.6 |
738 |
|
20 |
NBA BASKETBALL |
TNT |
6.5 |
654 |
|
21 |
WAYANS |
BET |
5.4 |
664 |
|
22 |
MINUTEMEN |
DISNEY |
5.2 |
642 |
|
23 |
MONK |
USA |
5.4 |
634 |
|
24 |
WAYANS |
BET |
5.4 |
697 |
|
25 |
NBA BASKETBALL |
TNT |
5.0 |
622 |
Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Go to Target Market
News homepage
Latest Buying Power report shows spending up in major categories
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.
Click here to order The Buying Power of Black
America report
_________________________________________________________________________________________
The African-American
Book Publishing Authority
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
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