ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
Copyright (c) 2007 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
t. 312-408-1881
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info@targetmarketnews.com
TV
Ratings for Week of Jan. 28 - Feb. 3
Super Bowl XLII the biggest ever in viewership; Fox is week's top network
(February
5, 2008) The most anticipated NFL match-up in years gave Fox a historic
ratings winner. In addition to the curiosity of seeing if the New England
Patriots could finish their season without a single loss, Fox benefited
from the N.Y. Giants delivering a victory and the nation's biggest TV
market. More than 10 black viewers watched the game and nearly eight
million stayed for the post game show.
When the game is coupled with perennial winner, "American Idol," Fox
claimed an unprecedented top seven positions on the week's top 25 most
popular shows. With 12 programs overall, it easily won top network honors.
CBS followed with five, with ABC taking four. NBC posted three and the CW
had one.
The total number of viewers watching the top 25 was 56.6 million, a 40
percent increase over the previous week’s total.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | Rating | No. of
Viewers
1
FOX SUPER
BOWL XLII
FOX
29.2
10.496
2
SUPER BOWL
POST GAME
FOX
21.9
7.863
3
AMERICAN
IDOL-TUESDAY
FOX
11.6
4.157
4
HOUSE SP-2/3
FOX
10.5
3.774
5
AMERICAN
IDOL-WED
FOX
10.7
3.851
6
HOUSE
FOX
7.3
2.638
7
MOMENT OF
TRUTH
FOX
7.6
2.722
8
WITHOUT A
TRACE
CBS
4.0
1.443
9
DANCE WAR
ABC
4.2
1.498
10
CSI
CBS
4.3
1.533
11
LAW AND
ORDER
NBC
3.8
1.370
12
DON'T FORGET
THE LYRICS
FOX
3.8
1.351
13
AMW: AMERICA
FIGHTS BACK
FOX
3.6
1.287
14
CSI: NY
THURSDAY SPCL
CBS
3.5
1.251
15
TERMINATOR:SCC SP-1/28 8P
FOX
3.3
1.196
16
LAW AND
ORDER:CI
NBC
3.4
1.225
17
48 HOURS
MYSTERY TUE
CBS
2.8
.993
18
COPS 2
FOX
3.2
1.157
19
LAW AND
ORDER:SVU
NBC
2.8
1.006
20
LOST
ABC
2.7
.967
21
SMARTER THAN
5TH GRADER
FOX
2.7
.954
22
LOST-THU 8PM
ABC
2.5
.887
23
NUMB3RS
CBS
2.4
.876
24
FRIDAY NIGHT
SMACKDOWN
CW
3.4
1.220
25
ANALYSIS
1-ABC
ABC
2.7
.956
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern. Go to Target Market
News homepage
14th
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
copy now.
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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A TARGET MARKET NEWS
PUBLICATION
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