Former AURN president creates The Jay Williams Group consultancy
 
(February 1, 2007) E. J. “Jay” Williams, Jr. announces his new consultancy practice, The Jay Williams Group, based in New York. Williams stepped down from the presidency of American Urban Radio Networks (AURN) after over 7 years at  the helm. He is a renowned member of the media community for over 25 years. Williams is one of urban radio’s best- known leaders, and among its most innovative and influential marketers.

Williams says he will be providing “Urban 2.0 Technology” to help businesses rethink the paradigm of the “one-size-fits-all” approach to urban marketing. "In today's business climate, with rapid-fire strategic alliances and quickly formed collaborations, customers require not just innovation, but custom-tailored, real-time innovation that shifts with -- or just ahead of -- the marketplace.” “Clients are seeking innovative pathways to connect with Urban America,” states Williams. He adds, “The Urban dynamic moves faster and faster, but brands cannot forego strategy no matter how fast they need to move.”

His tenure at AURN saw the restructuring of the networks’ sales organization, a vastly improved programming line-up, the creation of three additional RADAR networks, and the development of a huge increase in promotional capabilities.

Prior to his Presidency of AURN, Williams had a private consulting practice in which he assisted companies in their plans for expansion, developed and implemented strategic plans for a governmental broadcasting system, and set up new companies. Former client, Cathy Gould,  North American CEO of Elite Models said, “Jay is particularly adept at developing and executing extensive marketing plans for companies, improving their performance, providing advice to boards, CEOs, and COOs.

Named one of the Top 30 Blacks in Radio by Radio Ink magazine for the past six years, Williams is now a member of the Certified Consultants Network. He can be contacted at his new office, The Jay Williams Group, 501 Fifth Avenue - 15th Floor, New York, NY 10017.

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