show targeting African-American interests in cars debuts on SiriusXM
2, 2017) After hitting the airwaves in July 2015, with a monthly
automotive show, "Auto Trends with JeffCars.com" expands to SiriusXM
with a weekly 30-minute multicultural show, which premieres during Black
History Month. The weekly show kicks into gear on SiriusXM Channel 141
on Friday, February 3 at 12:00 p.m. ET. Encore broadcasts will occur
every Sunday and Monday at 8:00 p.m. ET and 1:30 p.m. ET, respectively.
The fast-paced show, which will now be carried on HUR Voices channel
141, will bring its listeners conversations with many of today's
industry influencers, innovators, trendsetters and pioneers. The show
will also highlight the latest automotive safety recalls, too!
"Not only will our listeners be inspired after hearing first-hand from
our guests who have paved new roads and shattered numerous windows, no
pun intended, they'll also learn the best means to navigate the
cumbersome car-buying process, too," according to the show's host and
executive producer, Jeff Fortson. Fortson, who has over 25 years of
automotive corporate and automotive retail experience, has penned
several comprehensive automotive car-buying guides for such media
staples as Black Enterprise, Ebony, Essence and AOL.com.
Since the launch of "Auto Trends with JeffCars.com," the show has
covered everything from the legal and social welfare aspects of
autonomous vehicles to how to calculate a lease by hand to allowing
listeners to hear in-depth conversations with such trailblazers as the
highest ranking Black executive in the industry, General Motors'
recently retired global design chief Ed Welburn, to Ellenae Fairhurst,
the first Black female to acquire both a Lexus and an Infiniti
Non-satellite subscribers can tune into the program through the Web on
every Saturday at 2:15 p.m. ET on 1280kxeg.com, the KXEG app or the
station's radio app.
HUR Voices is the home to such nationally recognized programs as "Café
Mocha," "Weekend with Ed Gordon," "The Willy Jolley Show" and "The Daily
Drum." Fortson says, "My team and I are blessed and honored to join HUR
Voices and to have SiriusXM's only multicultural automotive show that is
designed for both auto enthusiasts and car shoppers alike. After tuning
in, we want our listeners to feel empowered, inspired and informed."
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