Black magazines experienced same slow growth as industry in '05

(February 2, 2006) Last year was a tough one for the magazine industry, but figures show that most of the leading black magazines did as well as all other titles in advertising gains.

According to figures from the Magazine Publishers of America's Publishers Information Bureau, all of the magazines it measures had 7.2 percent increase in ad dollars in 2005 when compared to 2004. The five leading black magazines measured by PIB reported an increase of 7.9 percent in advertising revenues.

"Ebony" had the greatest increase, with almost twice the gains in ad revenues reported by the industry as a whole. "Essence" reported the smallest increase at 3.4 percent.

With virtually no gain in the number of pages reported by all PIB magazines, publishers were forced to create most of their increases by raising rates. All of the PIB magazines collectively reported an increase in pages of only one half of one percent. All of the black titles posted similar growth at four tenths of one percent.

 2005 vs 2004 AD REVENUES

 Figures in millions of dollars. Source: PIB/MPA estimates

2005 VS. 2004 AD PAGES



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Latest 'Buying Power' report shows black consumers spending more on home life

As the American economy continues to move sluggishly, African-American households are curtailing their spending in many categories, including food, clothing and basic household items, while investing more in home repair, home entertainment and consumer electronics. Although they are trimming back, black consumers are still spending more than their white counterparts on most of these products.
Story and statistics continued
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