Search the Archives of Target Market News


Get Target Market News alerts and stay connected to others in the marketing, media, research and public relations industries

Target Market News covers
Chicago's black businesses

Target Market News has introduced Black Business Chicago, a new monthly which will spotlight news and features on Chicago's African-American businesses, corporate executives and local economic issues. The publication will also be supplemented by a Web site,, that will provide updated coverage of relevant business news on a daily and weekly basis between issues of the monthly print publication. Click for more ____________________________________

Buying Power report: Blacks spend as economy grows
New 16th edition shows $507 bil in spending

The finding comes from the 16th annual edition of "The Buying Power of Black America" report. In 2009, black households spent an estimated $507 billion in 27 product and services categories. ...

Story continued...


Are you getting the latest industry news when it happens via e-mail


Click here for free daily delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media


Commonground makes its debut as agency for Illinois Lottery with Super Bowl spot

(February 2, 2012) Chicago-based ad agency, commonground, will unveil its first television creative for its newest client, the Illinois Lottery, during this weekend's Super Bowl XLVI broadcast. The 30-second spot will be seen state-wide in seven markets during the highly anticipated NFL Championship game between the New England Patroits and N.Y. Giants.

The spot, entitled "Big Dreams," touts a refreshed version of Powerball game which premieres this Sunday across Illinois. Lottery officials say the game will create more millionaires by offering more million dollar prizes. The revamped game will start each jackpot at $40,000,000 and offer players slightly better overall odds.

"The re-launch of Powerball gave the Illinois Lottery an opportunity to see what one of the outstanding creative agencies in the state, commonground, could do with a significant marketing challenge. Communicating a change in price and prizes is complicated, but they made it simple and visually beautiful," said Michael Jones, Superintendent of the Illinois Lottery.

Commonground was awarded the multicultural Illinois Lottery business during the fourth quarter of 2011. "Commonground was excited to be given the assignment to announce the new Powerball changes to all the people of Illinois. We are also thrilled to work with the Illinois Lottery's marketing team," said commonground co-founder and managing partner, Sherman Wright, "We had read of big changes going on with the lottery's creative point of view and were honored to be part of that effort."

The Powerball commercial, produced by Optimus (Chicago), began production at the close of December in downstate Illinois. Creative is lead by commonground. The diverse advertising agency was awarded the multicultural Illinois Lottery business during the fourth quarter of 2011.

Wright also mentions how the Powerball spot journeys through several Illinois towns and landmarks in the actual commercial spot. Illinois Lottery partners, OMD lead the media buy and Optimus directed production, talent and casting.

Founded in 2004 by Sherman Wright and Ahmad Islam, commonground has grown from four to more than 70 employees in the nearly eight years since its inception. The agency’s portfolio includes such clients as The Illinois Lottery, The Coca-Cola Company, Miller Coors, Bacardi USA, American Family Insurance, Nike, Jordan Brand, Wrigley and Baxter. commonground offers clients an integrated scope of services including brand strategy, cultural consulting, account planning, advertising, event marketing, consumer promotion, shopper marketing, digital/mobile solutions, content and property development., Twitter, YouTube, Facebook:

Click here to view commercial.

Go to Target Market News homepage

"Soul Train" creator Don Cornelius found dead at his Sherman Oaks, Calif. home

Melissa Harris-Perry is latest addition to African-American hosts on MSNBC

Al Wellington, pioneering researcher of African American consumers, dies at 63

Nationally syndicated Cafe Mocha Radio signs agreement with Cumulus Media

Amtrak renews agency assignment with IMAGES USA for three more years

Wall St. Project Summit hosts public panel to examine state of media ownership

ASALH issues call for entries for Black History Month luncheon ad showcase

Pepsi Beverages to pay $3.1 million to settle federal racial discrimination suit

TV One announces two additions of original series to prime time lineup

Ford repeats as winner of Polk's Loyalty Awards with African-American consumers

Click here for more recent news stories and our news archive

Return to top of page




228 S. Wabash Ave.
Chicago, Il 60604
Copyright (c) 2012 All rights reserved                                                                                                                                                                                                                             Supplier Services